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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue. But, back then people thought you just had to be on the Internet or WORLD WIDE WEB to make...

  2. SEO Is No One-Trick Pony

    You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are obviously wrong with the usability of a website.

  3. What is SEM? Depends on Who You Ask

    Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to measure ways to measure organic search engine marketing. I used to only think of organic, because I live in an editorial-based public relations world.

  4. Top 10 SEO New Year's Resolutions for a Successful 2014

    Rather, it's to leverage data, metrics that matter, and broad analytics to spend smarter and/or justify budgets and efforts. Go cold turkey and you'll find the world of fresh thinking (and fresh air) opens up, and you can return to the fundamentals...

  5. Why Content Marketing is a Definitive Method for Success in 2014

    If you weren't before, measure your results; whether you do this with an old-fashioned spreadsheet or with the help of Google Analytics. Budgets are have already allocated more funds to content strategies both in the U.S.and around the world, and...

  6. The Role of #Hashtags in Social Media and Search

    Hashtag.org offers some insight into top trending hashtags on Twitter, however advanced analytics require a monthly fee. Examples of this include the 2009 revolution in Iran when Iranians were able to solicit support in expressing themselves from...

  7. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Although page-level analysis will become more prominent, we shouldn't stop doing keyword-level analytics altogether. Instead, we've been trying to focus more on quality content and social media to connect users to relevant information and use the...