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  1. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Topsy: A useful social analytics platform (recently acquired by Apple) can help you understand who your influencer is influenced by and what others are sharing about them. While the platform looks like another social analytics platform, it actually...

  2. Top 10 SEO New Year's Resolutions for a Successful 2014

    Rather, it's to leverage data, metrics that matter, and broad analytics to spend smarter and/or justify budgets and efforts. In a season of giving, write a blog post, conduct a webinar, share some survey results, or take an SEO newbie under your...

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    We’ll use Google Analytics to illustrate how to use data to make informed decisions. An orchestrated optimization and deployment of owned assets (website, social media, blog, PR, video, images, etc.amplifies the ability of the brand to reach target...

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Although page-level analysis will become more prominent, we shouldn't stop doing keyword-level analytics altogether. Instead, we've been trying to focus more on quality content and social media to connect users to relevant information and use the...

  5. How to Build Your First Content Marketing Strategy

    Or perhaps you have an analytics program (like Google Analytics) installed on your website? It includes everything from blog posts, articles, website copy, letters to customers, and social media posts, to podcasts, recorded interviews, infographics...

  6. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    You need Google Analytics for that, which means that Panda casualties are generally well-noted and Panda recoveries are not. You can employ a content marketing agency or become a content marketer yourself, and unless you look subjectively you'll...

  7. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    ANALYTICS Real-Time Widgets Now Available in Dashboards – Google Analytics BlogFour new real-time widgets you can and add to any dashboard. Bringing Google+ Comments to Blogger – Official Google BlogNew integration brings together comments made on...