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  1. What is SEM? Depends on Who You Ask

    Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to measure ways to measure organic search engine marketing. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both...

  2. 26 Free Must-Have Tools for PPC Success

    Google Analytics Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that will help optimize your marketing efforts. Excellent Analytics Plugin for Excel Use this plugin to pull Google Analytics data into Excel...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Starting with Google Analytics to Gather the Facts Google Analytics will tell you what people are doing, but it can’t always tell you why they’re doing it. Keep the content and layouts of your most popular segments in mind as you’re looking at...

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi uses CMI as an example: their pain point is analytics focused content. Ultimately, most people use a blog or something like that. You can usually identify this type of content by reading their blog for half an hour or so.

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    In August of last year, Google Analytics stopped showing webmasters which keywords were guiding traffic to their sites. This expert opinion roundup is one of the most popular posts on Cooper's blog, and helped establish him as an authority within...

  6. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    For these reasons, small businesses need to be guided by statistics and analytics. With the recent controversy surround guest blog posting, it is easy to be pulled into the controversy. As always, there are contradicting viewpoints on small...

  7. New Google Publisher Plugin for WordPress Lets You Verify Your Site, Manage AdSense

    If the plugin proves popular, I wouldn't be surprised to see Google add more publisher related components, or to see to see YouTube, Google Analytics, or Google+ features added in the future. With Google AdSense, the plugin is designed to make it...

  8. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Topsy: A useful social analytics platform (recently acquired by Apple) can help you understand who your influencer is influenced by and what others are sharing about them. While the platform looks like another social analytics platform, it actually...

  9. Top 10 SEO New Year's Resolutions for a Successful 2014

    Rather, it's to leverage data, metrics that matter, and broad analytics to spend smarter and/or justify budgets and efforts. In a season of giving, write a blog post, conduct a webinar, share some survey results, or take an SEO newbie under your...

  10. Why Content Marketing is a Definitive Method for Success in 2014

    If you weren't before, measure your results; whether you do this with an old-fashioned spreadsheet or with the help of Google Analytics. You can easily tell your story by way of content; write a blog post with a personal touch, create a video...

  11. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Analyzing your website data with Google Analytics is much like mining for gold. Segment reports by keywords that consist of 3, 4, 5 and 6+ words with this set of 4 Google Analytics segments to understand the proportion of website visits sent by...

  12. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    How to Run a Top Landing Pages Report in Google Analytics Let's dig into Google Analytics and Excel to compare timeframes. There are several ways to run a Top Landing Pages Reprt from Google organic in Google Analytics (with date comparison), and I...