This report was designed by Peter van Klinken as part of a contest held by Avinash Kaushik and won him a signed copy of Kaushik's excellent "Web Analytics 2.0" book. On Avinash's blog he was kind enough to share his Advanced Segmenting filters to...
Segment Contributed by: Avinash Kaushik is the Digital Marketing Evangelist at Google and author of the Occam's Razor blog. Analyzing your website data with Google Analytics is much like mining for gold.
Here is a good article by Avinash Kaushik for getting on the right track in terms of thinking about user engagement. Since search quality indicators have become an increasingly important factor for search engines, evaluating SEO content performance...
This report is from none other than the master of Google Analytics, Avinash Kaushik. Google Analytics Custom Reports can be incredible time savers if you have the right reports. Bonus: Custom Reporting in Google Analytics
Bounce Rates at SES Chicago 2012 with Avinash Kaushik and Jonathan Allen - searchenginewatch YouTube Channel Online Marketing Wake-Up Calls from @Avinash – SES Chicago - TopRank Online Marketing Blog Whether you were looking to generate more leads...
Occam’s Razor by Avinash Kaushik - because he’s in my book and I know how hard he works on it! I'll be sharing a variety of web based tools that we use at our agency that are low cost, and help manage a variety of social media tasks such as content...
You can use Avinash Kaushik’s Excel template to verify your results are statistically significant. Next, follow the steps outlined in Google Experiments (now part of your Google Analytics account under the Content menu).
Avinash Kaushik better describes this idea as non-flirts vs potential lovers. The definition of 'Bounce rate' is the total number of single page visits divided by the total number of visits but analytics packages may calculate it slightly differently.
Avinash Kaushik: Only Great Metrics - ClickZ Things You Need to Know About Analytics: Thom Craver and Garry Przyklenk - TopRank Online Marketing Blog Day 2 of SES San Francisco 2012, or "Wow Wednesday" lived up to its billing, highlighted by Matt...
Business Optimization in a Digital Age: Avinash Kaushik Keynote - Bruce Clay Blog Business Optimization in a Digital Age – #SESSF Opening Keynote @Avinash Kaushik - TopRank Online Marketing Blog Google's Digital Marketing Evangelist Avinash...
Having travelled across three continents with SES this year, digital marketing evangelist with Google, Avinash Kaushik, lands in his own back yard. Hammering home his theme of “Business Optimization In A Digital Age” Avinash has been delighting and...
As Google’s Avinash Kaushik told us at SES Toronto, companies need to consider that all actions have some value to a business – you need to discover how to measure activity and determine the economic value.
Avinash Kaushik, digital marketing evangelist at Google, took the stage at SES Toronto this morning to talk marketing program optimization across all channels. In addition to his position with Google, Kaushik is the co-founder of Market Motive Inc...
This post by Avinash Kaushik is a good primer on delving into the detail of segmenting your analytics data. Analytics Visitor Segmentation: Learn how to utilize web analytics to customize your reports.
Just as he did at SES London earlier this year, Avinash Kaushik kicked off SES New York 2012 yesterday. Among the top takeaways Kaushik shared with marketers in his high-energy talk on Business Optimization in a Digital Age: be less wrong, stop...
Aside from these speakers, bright minds like Angie Schottmuller from Interactive Artisan, Avinash Kaushik from Google, Simon Heseltine from AOL, Thom Craver from Saunders College, and Andy Betts from Linkdex will be there.
Avinash Kaushik does some very smart data analysis by first quantifying "not provided" data, then segmenting and attempting to understand user behavior to gain insight. Unfortunately, there isn't a silver bullet that will compensate for losing a...
Everything Avinash Kaushik, Jim Sterne, or Eric Peterson Says is Gold Avinash Kaushik calls it the sexiest metric, but it’s not the best because there is no “best” metric. Don’t get me wrong, Avinash is brilliant, but none of the experts in...
Either way, sendable ads is an interesting move in light of a recent blog post by analytics guru, Avinash Kaushik, in which he argues that, "Email = totally worth dating, engaging, marrying and having babies with.
The Difference Between Web Reporting And Web Analysis - Avinash Kaushik Analytics & ROI Leading The Industry with Tracking Code Improvements - Google Analytics Blog Google Person Finder: a tool born of disaster, from Hurricane Katrina to Japan's...
