Distribute Vines: Unruly has launched a Vine app and a Vine Social Video Player so that advertisers can now distribute their Vines across the social web to Unruly's audience of 978 million global unique users;
Expect to see similar trends coming from Google Play (and App Store Optimization), Google Shopping (and Shop Engine Optimization), etc. Riley Newman, Head of Analytics at Airbnb, recently published a fun and geeky article about their search algorithm.
Google offers technical documentation that involves sample Python code through Google's App Engine. Google Analytics revamped Content Experiments last summer. The new content experiments API allows developers to pick and choose from all the...
I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that schema provides would be a great place to find it. Once implemented, create an annotation in your Google Analytics account...
Twitter Vine launched earlier this year, giving Twitter users the ability to capture six seconds of mobile video and share on Twitter through its app for iPhone and iPod touch (with a newly released Android app).
This visual-oomph gives users greater context and insight into the URLs shared on Twitter, which in turn allows Twitter to send more engaged traffic to your site or app. App Card: A Tweet card for providing a profile of an application.
An event can be an app install, repeat app launch, level completion, in app purchase, etc. If you're advertising an iOS mobile app on premium networks and several publishing partners to drive app installs, you can't just append a tracking parameter...
With how varied Android devices are, this can sometimes be invaluable information for app creators. One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily.
Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS) and Nearby (on Android). Users can also rate places they checked into by using Nearby in their Facebook mobile app (now...
Stats from the study show 57 percent of smartphone users go directly to a brand’s app or website. The Mobile Path to Purchase 2013 study was based on survey feedback compiled by Nielsen of more than 2,000 respondents plus observed consumer...
Also added: in-app ad targeting by time of day, location, device, demographics, interests, topics, and remarketing. Google Crashes Facebook Home’s Easy Updating Party, Now Requires All Play Apps To Be Updated Through The Play Store – TechCrunch"An...
Now playing: Twitter #music – Twitter BlogTwitter teams up with iTunes, Spotify, and Rdio for launch of new music discovery app. Android PoliceGoogle Glass companion app has some interesting finds. Windows 8 App Refresh – Bing Search BlogBing News...
So because of these major differences between web analytics and mobile app analytics about 40 companies sprang up to do mobile analytics according to Kadanoff, which is a lot. So now getting in to measuring mobile apps in Google Analytics (GA...
LinkedIn buys Pulse for $90M as its publishing ambitions take shape – VentureBeatPulse, a news reader app, has 30 million users and aggregates updates from social networks and 750 news publications. Google Updates Search iOS App With Minor Bug...
So if you've been contemplating building a mobile app or doing anything with mobile, for that matter, and you really don't know how much mobile traffic you have, put this on your site for 30 days, to get an understanding of what's the reality.
Now there's a Google App for that. Google Analytics Reports 41 Visitors from the International Space Station Checked the Real-Time section of Google Analytics lately? Much like in 2012, the April Fools' Day pranks arrived early from Google – and it...
Nothing has change today besides the screw press being replaced with the app store and the paper boy by Tweetdeck. Facebook Graph still needs to figure out its mobile app integration and how to move out from under its current overlooked location in...
That includes to click-to-call, maps, app downloads, and the other SMB-oriented analytics baked into enhanced campaigns. Measuring app downloads, offers, and click-to-call, will be unified in the product," Patel said.
That's a pretty big step for self-service advertising, and for the right businesses - like mobile app developers - it could give them some great efficiencies in connecting with the right target," he said.
Mobile web and app analytics are still very much in the early stages. Web analytics are often murky, but more sophisticated now than the early days of log files. Consider session based broad match vs.modified broad match.
