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  1. Mobile Advertising Measurement: Winning the Long Game

    For example, with in-app analytics you can measure button clicks, ad clicks, levels completed, content read, or any other definable event. There are two types of mobile analytics in particular that should be a part of every app campaign:

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. Paid search analytics and attribution. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Social authority, in most cases measured by a given persons G+ profile, has the potential to become a major ranking factor in the emerging world of app-based or semantic knowledge engines. Add in traditional web analytics and you have a good idea...

  4. Top 10 SEO New Year's Resolutions for a Successful 2014

    To get your site fit, focused, slimmed down, and ready for a mobile push, get implementing responsive web design, a specialized mobile site, or app based experience. Rather, it's to leverage data, metrics that matter, and broad analytics to spend...

  5. What You Can Learn From Google Analytics Mobile Reports

    Furthermore, you can use this report to justify why you might benefit from creating a mobile app for a new platform. The mobile report in Google Analytics can be found under Audience and contains two main reports; Overview and Devices, both of...

  6. Twitter Speak From @ to Z – Terms & Definitions

    There are a few different OAuth authorization styles your developer can use for your app including REST API, Search API, and Streaming API. or hashtag (e.g.video), you can manually retweet by doing some cutting and pasting, so it would look like...