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  1. Mobile Advertising Measurement: Winning the Long Game

    For example, with in-app analytics you can measure button clicks, ad clicks, levels completed, content read, or any other definable event. There are two types of mobile analytics in particular that should be a part of every app campaign:

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. Paid search analytics and attribution. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Social authority, in most cases measured by a given persons G+ profile, has the potential to become a major ranking factor in the emerging world of app-based or semantic knowledge engines. Add in traditional web analytics and you have a good idea...

  4. Top 10 SEO New Year's Resolutions for a Successful 2014

    To get your site fit, focused, slimmed down, and ready for a mobile push, get implementing responsive web design, a specialized mobile site, or app based experience. Rather, it's to leverage data, metrics that matter, and broad analytics to spend...