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  1. SEO Into 2014: The Irreversible Changes in Google's Products

    Expect to see similar trends coming from Google Play (and App Store Optimization), Google Shopping (and Shop Engine Optimization), etc. Riley Newman, Head of Analytics at Airbnb, recently published a fun and geeky article about their search algorithm.

  2. Google Analytics Finally Gives Developers Content Experiments API

    Google offers technical documentation that involves sample Python code through Google's App Engine. Google Analytics revamped Content Experiments last summer. The new content experiments API allows developers to pick and choose from all the...

  3. What is Mobile App Attribution & Why is it Important?

    An event can be an app install, repeat app launch, level completion, in app purchase, etc. If you're advertising an iOS mobile app on premium networks and several publishing partners to drive app installs, you can't just append a tracking parameter...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Now playing: Twitter #music – Twitter BlogTwitter teams up with iTunes, Spotify, and Rdio for launch of new music discovery app. Android PoliceGoogle Glass companion app has some interesting finds. Windows 8 App Refresh – Bing Search BlogBing News...

  5. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Now there's a Google App for that. Google Analytics Reports 41 Visitors from the International Space Station Checked the Real-Time section of Google Analytics lately? Much like in 2012, the April Fools' Day pranks arrived early from Google – and it...