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  1. Most Valuable Ecommerce Customers Come from Organic Search [Study]

    Acquisition channels were obtained via the “utm_medium” tag in Google Analytics. Not all customers are created equal. This is the picture painted by customer acquisition platform Custora in its latest study on ecommerce and the lifetime value of a...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Mine centers around leveraging keyword tools, competitor analysis and mining proprietary analytics data to identify terms that are both relevant and traffic-driving. When it comes to linkable assets, marketers often have a single objective: build...

  3. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    And, the "goals" that had been set up in Google Analytics did little to provide actionable information to really know what's going on, or whether things were "good". With a website of this size, it's sometimes difficult to dig deeply into Analytics...

  4. SEO Into 2014: The Irreversible Changes in Google's Products

    Riley Newman, Head of Analytics at Airbnb, recently published a fun and geeky article about their search algorithm. Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant changes since they were first launched in 2005...

  5. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    If you were to view the analytics for each of these touch points, it would look something like this: Attribution modeling may sound like a daunting and time-consuming endeavor, but with the advances in reporting features across multiple advertising...

  6. Google Analytics Finally Gives Developers Content Experiments API

    Google Analytics revamped Content Experiments last summer. The new content experiments API allows developers to pick and choose from all the features available within Google Analytics Content Experiments and create a custom solution that fits their...