Also, if you haven't already, make sure to use Yoast's Google Analytics plugin. After you've installed WordPress and covered the basics of improving WordPress for SEO and the user experience, it's time to go a bit deeper.
Marketing Analytics -- includes measurement of the revenue contribution of each campaign and associated program element. From search marketing to social media, these are business game changers that open new opportunities and avenues to achieve a...
Analyzing your website data with Google Analytics is much like mining for gold. Segment Contributed by: Jeff Sauer is the founder of Jeffalytics.com, VP at Three Deep Marketing and the author of helpful resources including the Periodic Table of...
My data set is a Bing Ads geographic location report by day for the last seven days – but use data you're comfortable with (e.g.website analytics visitor reports). If a picture says a 1,000 words, then a beautiful interactive map overlaid with...
In this analytics system you'll be able to see how many visitors were attributed to each source and also what their additional engagement is with my entire website. When it comes to mobile advertising, there is always a question regarding attribution.
But come on.if Google Analytics can give you all the information on a signed-out user that visited your site, do you really think they can't put that same information to use for their purposes? I talked about how Google+ provided a hub by which...
Analytics We've seen the rise of unnatural links manual penalties. The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page layout algorithm. The rise and fall of super-agencies.
Work with a Pinterest analytics company such as Curalate or Pinfluencer as another source for measuring your reach and impact on Pinterest. Google Analytics is also a popular way to assess your performance.
Covering SEO and keyword basics to creating pages and structuring your website through to content, communities, social media, link building, PPC, analytics, tools and tricks to have you optimizing with the best of them.
Monthly retainer arrangements usually include regular analytics reports, on-site content improvements, press releases, link building, keyword research, and optimization. Nearly every business today must decide how much to spend on search engine...
One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily. When a filter is in place, Google Analytics won't even collect visitor data if it doesn't match the filter.
After you've claimed your Yelp listing, it's time to optimize that listing by filling in all of the information possible, uploading photos, and utilizing social benefits and the analytics available. Yelp has remained a leading review site for local...
When you create specific ad groups (in conjunction with your All Products ad group), be sure to look at Analytics data to determine which products you want to have their own ad groups and product targets.
Do any of the sites share the same analytics code, AdSense, or scripting identifiers? You know, the "Good Ol' Days" when you could manipulate Google's algorithm (and others) like a ball of clay and out came whatever you made of it.
There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...
In the last decade, search marketers have been faced with a gargantuan amount of online data and web analytics, and technologies that have helped process the information have barely allowed them to keep pace.
To learn more about my findings, and how to track Graph Search keyword data in Google Analytics, you can read my blog post on the subject. I'm glad Facebook launched Graph Search, since I often joked that the previous search functionality was so...
The flexibility with which campaigns can be optimized on YouTube Analytics and AdWords for Video was also impressive. Can they engage consumers? And can they drive brand lift? Intel hosted 21 contests on their MyIntelEdge brand channel and has just...
It's been nearly two years since Google Analytics added real-time reports. Now Google Analytics has announced a new addition to its real-time reports: goal conversions. Whether your defined goals are page URLs or events if you have set up goals in...
And while I was confident in the work our agency had been doing according to analytics and client feedback, I was surprised when the client offered to take us for a tour of their entire facility to have us meet the people we had been actually been...
