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  1. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    And, the "goals" that had been set up in Google Analytics did little to provide actionable information to really know what's going on, or whether things were "good". With a website of this size, it's sometimes difficult to dig deeply into Analytics...

  2. SEO Into 2014: The Irreversible Changes in Google's Products

    Riley Newman, Head of Analytics at Airbnb, recently published a fun and geeky article about their search algorithm. Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant changes since they were first launched in 2005...

  3. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    If you were to view the analytics for each of these touch points, it would look something like this: Attribution modeling may sound like a daunting and time-consuming endeavor, but with the advances in reporting features across multiple advertising...

  4. Google Analytics Finally Gives Developers Content Experiments API

    Google Analytics revamped Content Experiments last summer. The new content experiments API allows developers to pick and choose from all the features available within Google Analytics Content Experiments and create a custom solution that fits their...

  5. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Once inside your analytics, you can view the following information, which can be customized by date range: Here are some questions that can be answered by analyzing the data from Pinterest Analytics: Pinterest Analytics tracks data based on pins...

  6. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    There is an extremely helpful report in Google Analytics that can help determine if your website falls into the first or second image of the mice/maze picture above: the Visitors Flow report. Check out the screen shot below to see where this report...

  7. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Followerwonk helps explore and grow your social graph with Twitter analytics to find, optimize and analyze for maximum social growth Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and...

  8. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The website affords greater flexibility in customizing the user experience with unique landing pages, soliciting feedback, inviting opt-in for future email communication, special offers, the collection and application of data and analytics, to...