With Enhanced Campaigns, MBAs control how much mobile ad spend is allocated versus desktops/laptops and tablets,” writes Sid Shah, Director of Business Analytics for Advertising Solutions at Adobe, “therefore, it is imperative for MBAs to be set...
In a move designed to "dramatically streamline" the user experience, Google Analytics announced a redesign of the administration panel. According to the Google Analytics team: We are also renaming profiles to views to most closely match the present...
And, the "goals" that had been set up in Google Analytics did little to provide actionable information to really know what's going on, or whether things were "good". With a website of this size, it's sometimes difficult to dig deeply into Analytics...
To access the Twitter Analytics, simply go to ads.twitter.com and login with your Twitter account information. Click the Analytics link to see your Twitter stats for favorites, retweets and reply interactions.
Riley Newman, Head of Analytics at Airbnb, recently published a fun and geeky article about their search algorithm. Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant changes since they were first launched in 2005...
To make it a little easier, pull the number of iOS Google Organic visits from analytics, then simply apply these numbers to the formula given.iOSA = Actual iOS Google Organic Traffic: This is unknown and will be the end result after the completing...
The location report in Google Analytics is really good for national and international businesses and even those who pick up visits from around the world without even trying. Whatever the size of your business, you can gain valuable insights from...
If you were to view the analytics for each of these touch points, it would look something like this: Attribution modeling may sound like a daunting and time-consuming endeavor, but with the advances in reporting features across multiple advertising...
Google Analytics revamped Content Experiments last summer. The new content experiments API allows developers to pick and choose from all the features available within Google Analytics Content Experiments and create a custom solution that fits their...
Other options include entering a Google-provided meta tag to your homepage, uploading an HTML file to your site's root folder, or confirming ownership via Google Analytics if it's already installed on your site.
Once inside your analytics, you can view the following information, which can be customized by date range: Here are some questions that can be answered by analyzing the data from Pinterest Analytics: Pinterest Analytics tracks data based on pins...
There is an extremely helpful report in Google Analytics that can help determine if your website falls into the first or second image of the mice/maze picture above: the Visitors Flow report. Check out the screen shot below to see where this report...
Pinterest is launching all sorts of goodies this year, with its ”Rich Pins” and analytics offering, which served as one big move to help marketers and users alike. This week, Pinterest unveiled a helpful little feature that allows users to search...
Steps to Calculate Social Media ROI Using Google Analytics It's a question of "how". Social media marketing affects and supports all critical areas of the organization – from sales and marketing to HR and client services.
One of the biggest challenges a marketer faces when trying to accurately attribute campaign success to different mediums is consistent use of campaign parameters to further segment and demystify the "Direct" or "Bookmarked" traffic sources in...
Once implemented, create an annotation in your Google Analytics account and see if you can measure any increase in click-through rate. The same can be said for online marketing. You're competing for search engine real estate.
Advertisers can access options like Promoted Accounts, Promoted Tweets, and Promoted Trends, all with analytics to track progress. Twitter continues to develop its advertising service with a potential stab at retargeting, according to AdAge.
Followerwonk helps explore and grow your social graph with Twitter analytics to find, optimize and analyze for maximum social growth Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and...
The website affords greater flexibility in customizing the user experience with unique landing pages, soliciting feedback, inviting opt-in for future email communication, special offers, the collection and application of data and analytics, to...
Google Webmaster Tools and / or Google Analytics will expand its reporting to display server data such as calculated server load, server response, page elements' load, consecutive requests and other page, site and server performance metrics...
