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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    To make it PR newsworthy, you need data - run surveys, dig deep into analytics, interview influencers, etc. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Segment Mobile Data in Google Analytics The first thing you need to do is to hop over to Google Analytics and check out your mobile reporting. This is similar to what I explained about running a Panda report in Google Analytics.

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    I have always told my clients that if you get more than 20 percent of your sales or leads from phone calls, then you need to invest in call analytics to help identify which campaigns and keywords are working and which ones are wasting money.