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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Sayf Sharif is a Web Analyst at LunaMetrics. Segment Contributed by: Michael Freeman is the Senior Manager of Search at ShoreTel. Segment Contributed by: Pamela Nelson is the Senior Director of Analytics along with...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group, recently published a report on event marketing, identifying best practices in event management, perspective on platforms and services, and lead...

  3. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    Social networks are evolving their ad products and features to improve performance," said director of consulting and senior analyst at BIA/Kelsey Jed Williams. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a...

  4. Google Bringing Wind-Powered Data Center to Oklahoma

    Google's announcement today shows what the most forward-thinking, successful companies can accomplish when they are serious about powering their operations with clean energy," said Greenpeace international senior IT analyst Gary Cook.

  5. Google Reveals More Government Search Censorship Requests

    These requests aren’t always from the usual suspects either; Western democracies not typically associated with censorship are participating in the requested removal of political content, says Google’s Senior Policy Analyst, Dorothy Chou.

  6. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    While the revenue per click of PLAs is on par with standard text ads, our advertisers are paying significantly lower CPCs,” said Senior Research Analyst Mark Ballard. Each quarter, Search Engine Watch receives a number of reports from analysts in...

  7. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    Since Google migrated PLAs from the Affiliate Network to AdWords in the fall of 2010, Mark Ballard, Senior Research Analyst at RKG, says they’ve been widely adopted by clients. Q3 paid search spend reports from Covario, Rimm-Kaufman Group and...