Social networks are evolving their ad products and features to improve performance," said director of consulting and senior analyst at BIA/Kelsey Jed Williams. The report of growth for mobile social advertising revenue comes as Facebook begins to...
Forrester Analyst Shar VanBoskirk, author of the report, gave Kenshoo highest marks because of its strong campaign management capabilities, dedicated local media module, and strong customer references.
New revenue opportunities will exist in social media, but no new services will be able to bring significant fresh revenue to social media by 2016," said Neha Gupta, senior research analyst at Gartner.
Better performance, coupled with richer formats and creative elements, like video, will be the principal social ad market growth drivers,” said Jed Williams, analyst and program director, Social Local Media, BIA/Kelsey, at the time.
The App Center is where much of Facebook's anticipated 25 percent per year growth will have to come from, so it is part and parcel to setting a high valuation," said Rob Enderle, principal analyst with the Enderle Group.
While the revenue per click of PLAs is on par with standard text ads, our advertisers are paying significantly lower CPCs,” said Senior Research Analyst Mark Ballard. Marin Software also found that increased click volume (46 percent higher YoY...
Citi's Internet analyst Mark Mahaney has his thoughts on what Yahoo should do. The Sunnyvale, CA-based company projects display sales to show growth year-over-year during 2012 Q2, with execs citing good signs from premium ad performance and planned...
Hitwise Intelligence analyst Heather Dougherty looked at traffic to the top 500 retail websites in the week leading up to Black Friday. Last year, Cyber Monday set records with more than $1 billion in online spending; retailers will know shortly if...
Consumers will grow so conditioned to micro-impulse offers that they'll lose practice at considered decisions - in all walks of life, not just when buying spa treatments," wrote Forrester analyst Shar VanBoskirk, "Facing a cultural descent into...
and BIA/Kelsey analyst Jed William stated that "as buyer awareness accelerates and creative formatting and targeting improve to optimize performance," Facebook should remain the top dog in impressions while becoming the leader in display ad revenue.
Top 6 Skills of a Great Web Analyst by Garry Przyklenk How to realize higher fan growth and engagement on Facebook with game mechanics. A civil liberties group in Australia is criticizing Google's decision to pull ads by the Wilderness Society that...
With the arrival of Microsoft's Bing and rising competitive obstacles in fast-growing regions including China, Russia and South Korea, 2010 seemed like it might be the year that Google would surrender some of its dominance in the global search...
As a company, it will become increasingly more important for Google to find significant new revenue streams in order to offset decelerating growth in search," Martin Olausson, analyst at Strategy Analytics.told Reuters.
The anxiety attached to the still-healing economy encourages marketers to bet more on 'sure things'--and the ability to measure Internet ads, especially search, makes them more sure than most traditional ad spending," said David Hallerman...
These include the favorite discussion of tech media and analyst circles: augmented reality. If Apple gives this spot to Bing, it should likewise see traffic growth. One potential revenue model is a bid marketplace where advertisers bid on scans the...
Written by Senior Analyst Grant Crowell, "Business Models for New Realities: The Newspapers Industry's Video SEO Opportunity" is the culmination of more than 2 years of industry research, along with interviews with editors and publishers of...
Diane Clarkson, analyst for Jupiter Research, concedes that even they haven't looked specifically at the potential for this vertical. Between 2007 and 2012, online affiliate marketing spending will grow at a CAGR (Compound Annual Growth Rate) of...
Soleil analyst Laura Martin downgraded the price target for GOOG from $580 to $350. Their reasoning is that ad-driven companies will see a slowdown to the weak economy and that Google is already experiencing a slowdown in growth of their ad revenues.
Canaccord Analyst, Colin Gillis, asked a tough question: "So Tom, what elements of the site redesign are being added to improve SEO performance or perhaps drive more links to Bankrate? When the subprime crisis broke, analysts and search industry...
Yahoo reported its quarterly earnings today, beating previous analyst estimates. We believe we can significantly accelerate our revenue growth, return to our historically high margins, and double our operating cash flow by 2010," co-founder and CEO...
