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  1. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    The report quotes RBC Capital Markets Analyst Mark Mahaney, who said revenue came in slightly below the street because of the "well-publicized Google SEO algorithm (Panda) changes. Google Panda 4.0 rolled out in May and several websites were...

  2. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Vice president and principal analyst at Forrester, Sucharita Mulpuru, said the renewed interest in display advertising makes social a more viable option for acquisition. A study by Shop.org and Forrester Research shows 85 percent of retailers...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With a growing list of analyst admirers from the likes of Forrester, Gartner, and more recently Rebecca Lieb from Altimeter (who describes the "content marketing stack race" as "Adobe's battle to lose"), the relationship between the creative cloud...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Sayf Sharif is a Web Analyst at LunaMetrics. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt after making the mistake of trying to...

  5. The Pros and Cons of Big Data Democratization

    If a dedicated analyst group exists, opportunities arise where external stakeholders or users of the data can be considered for positions within the insights team and vice versa. If a dedicated analyst group exists, they may experience frustration...

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group, recently published a report on event marketing, identifying best practices in event management, perspective on platforms and services, and lead...