I think privacy has been taken well into account by Facebook,” says Rebecca Lieb, an analyst at Altimeter Group. Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like...
Social networks are evolving their ad products and features to improve performance," said director of consulting and senior analyst at BIA/Kelsey Jed Williams. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a...
Twitter is making its native advertising portfolio approachable to small- to mid-sized businesses because it needs to," says Brian Solis, principal analyst at Altimeter Group. Twitter is unwrapping new targeting features, a revamped interface, and...
What worked well for us was really baking in research, analyst reports, and consumer opinions; sometimes as many as 30 to 40 references. We were operating based on a modified version of my keyword evaluation model – but we also wanted to test out a...
Forrester Analyst Shar VanBoskirk, author of the report, gave Kenshoo highest marks because of its strong campaign management capabilities, dedicated local media module, and strong customer references.
So as we’re building the incident, whenever a webmaster analyst is saying 'OK, these are links not to trust,' we’ll include an example link. On an interesting side note, Cutts states that a “webmaster analyst” reviews and qualifies inbound links...
The benefit is getting a message in front of qualified leads, in this case a segment identified by the advertiser that would otherwise be difficult to impossible to match," notes Rebecca Lieb, analyst at The Altimeter Group.
Google will pay Apple $1 billion in 2014 to be the default Internet search provider on iOS devices, including the iPhone and iPad, according Scott Devitt, an analyst at Morgan Stanley. Google pays certain companies to be their default search...
We also put all of our commercials on YouTube and we've been using YouTube to evaluate the user experience in regards to our thirty second spots,” stated Allen Butler, Senior Programmer Analyst. Mike Cottrill, Senior Programmer Analyst added, “We...
Neil Krishnan, SEM analyst with Dana Communications, a Princeton, NJ based advertising agency, was also upbeat about the news. Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to...
The career of the search marketer and analyst is now at a tipping point. The amount of information and the fragmentation of online consumer channels will continue to grow exponentially and people will exert more power over how they express their...
Content multiplication is important so think about video, infographics, ebook, blog posts, and podcasts," according to Trip Kucera, Senior Research Analyst. Market surveys can be a rich source of unique, original content.
New revenue opportunities will exist in social media, but no new services will be able to bring significant fresh revenue to social media by 2016," said Neha Gupta, senior research analyst at Gartner.
Many of its competitors, with weaker tie-ins to the mobile OS, do not," explained IDC senior research analyst Kevin Restivo. Google's Android platform has reached record worldwide sales numbers, according to analysts.
Principal analyst at Pund-IT Charles King said that by focusing the company's goals Mayer is setting up Yahoo for a comeback. Fellow analyst Rob Enderle of the Enderle Group agreed with King's assessment.
Facebook just slightly beat analyst expectations; a FactSet poll predicted revenue of $1.23 billion, with $0.11 a share for Q3. One analyst, Doug Anmuth at JP Morgan, was not so optimistic. Facebook reported $1.26 billion in revenue for Q3 2012 in...
The short of it is mobile ad formats are different and quite frankly, people are using it in a different way and advertisers are not convinced they should be bidding up for keywords the same way on mobile the way they do on desktop," MorningStar...
Big data is anything anyone ever talks about anymore, so the C-suite has never been more interested in integrated analytics, shining a spotlight on the web analyst team to deliver more than just pretty charts and high-level talking points.
An in-house analyst won’t be able to outsource some of the lower end work, and you can create better efficiencies, and monetize at lower or equal rates to an SEM analyst. However, all industries come to maturity, and our industry is no exception.
Though it has gotten a nod from tech media and analyst corps, there's still a fair amount of confusion about its value and utility. Last month, we covered the now well-known "Mapgate" snafu in Apple's iOS 6.
