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  1. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    A rounded analysis can help you identify a range of problems from a "content quality" standpoint. Then you can be off and running with your own analysis. There are times I check URLs in the report and find problems immediately, while other times it...

  2. 10 Google Analytics Custom Events That Track the Untrackable

    The use of custom events to record which variation of content your visitors receive is handy because you may want to do a deeper analysis on who saw what. Hopefully it's clear that custom events require equal parts strategy and technical know-how...

  3. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    In addition, my analysis of sites hit by both Penguin 1.0 and 2.0 revealed many websites hit by malware, flagged as attack sites, etc. And based on my analysis of now 17 sites hit by Penguin, I can tell you that's exactly what I'm seeing.

  4. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    Google’s move to show less search results, in conjunction with an analysis by Dr. Pete’s analysis of 1,000 unspecified queries showed a big spike (from 1-4 percent historically to 18 percent) in the number of SERPs now showing only seven results.