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  1. SEO Is No One-Trick Pony

    At its core, the competitive analysis is about determining the opportunities that exist to do well in SEO (is there light at the end of the ROI tunnel? Finding the keywords/themes of this content is the art/science of SEO (you want to target...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    In my previous posts about Panda, I explained how important a crawl analysis can be for hunting down Panda problems after getting hit by an update. During my analysis, I found technical problems, content problems, ad problems, and more.

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Can you see why a heavy-duty analysis of your site via desktop might not cut it while analyzing a serious Panda hit? That’s a smart thing to do, as deep Panda analysis is worth its weight in gold. One of the first things I do when jumping into a...

  4. Google Analytics Content Reports: Understanding the Key Benefits

    Bounce Rate Analysis Ideally you will see your checkout complete page high up this list, or equivalent end of journey pages, but you will also see pages that have higher levels of views as these are likely to lead to more exits than pages with less...

  5. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    A rounded analysis can help you identify a range of problems from a "content quality" standpoint. Then you can be off and running with your own analysis. There are times I check URLs in the report and find problems immediately, while other times it...

  6. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    In addition, my analysis of sites hit by both Penguin 1.0 and 2.0 revealed many websites hit by malware, flagged as attack sites, etc. And based on my analysis of now 17 sites hit by Penguin, I can tell you that's exactly what I'm seeing.

  7. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    Google’s move to show less search results, in conjunction with an analysis by Dr. Pete’s analysis of 1,000 unspecified queries showed a big spike (from 1-4 percent historically to 18 percent) in the number of SERPs now showing only seven results.