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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Audience gap analysis (what’s different between your mobile and desktop users) Custom 404 page for mobile users, if a page no longer exists or is improperly mapped If your desktop experience is being redesigned, or your business is transitioning to...

  2. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    The Search Agency (TSA) has conducted yet another analysis of how top companies are creating their mobile experiences online, and this time, it sank its teeth into the restaurant and catering sector. Large page size warnings, indicating source code...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    During my analysis, I found technical problems, content problems, ad problems, and more. Perform a Crawl Analysis In my previous posts about Panda, I explained how important a crawl analysis can be for hunting down Panda problems after getting hit...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can give you additional audience perspective as well as some potential targets for your content marketing activities.

  5. How Google Pigeon Impacted Local Queries, and What You Can Do

    New data coming from BrightEdge’s Data Cube analysis reveals more about what businesses have been impacted – both positively and negatively – since late July. The latest analysis using BrightEdge’s massive data set from June to August shows an...

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    One of the first things I do when jumping into a Panda audit is to perform a search history analysis. That’s a smart thing to do, as deep Panda analysis is worth its weight in gold. Can you see why a heavy-duty analysis of your site via desktop...

  7. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    To help quickly access and evaluate these metrics in Google Analytics, I've created a custom User Engagement Analysis Report you can apply to your own site. Duplicate Content: One of the quickest ways to spot duplicate content with Screaming Frog...

  8. gShift Gives Marketers Additional Ways to Track Content Performance

    Reporting that offers detailed metrics on the performance of content to provide monthly, quarterly, or annual analysis of content’s impact. A dashboard that drills down into detailed content metrics individually by page or a group of pages and...