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  1. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    An analysis uncovered issues of duplicate content (same page on two different URLs) for many (thousands of) pages. About 80 percent of the time, we follow a similar SEO process that includes keyword research, competitive analysis, site structure...

  2. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    But you don't get there without constant analysis and optimization. After conducting this analysis we focused our conversion optimization on the lead gen form. There are visitor connection paths all over it from one page of your website to the next...

  3. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    And based on my analysis of now 17 sites hit by Penguin, I can tell you that's exactly what I'm seeing. In addition, my analysis of sites hit by both Penguin 1.0 and 2.0 revealed many websites hit by malware, flagged as attack sites, etc.

  4. BloomReach Adds 4 New Metrics to Measure Page Quality

    The content on the page undergoes continuous analysis by CQM, to ensure it’s always meeting all the metrics set for the page. BloomReach announced today the release of its “Continuous Quality Management” (CQM) technology, which aims to automate web...

  5. Rise of the New School SEO Professional

    Every SEO engagement should include a metrics-driven analysis of social performance and guidelines for social media promotion budgeting. Traditional SEO – coding, architecture, indexing, links, and on-page content – moves the needle now as much as...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A new analysis says Google Image Search traffic is down 63 percent on average. Bing calls a search malware analysis "wrong". Safe Searching with Bing: A Response to AV-TEST's Search Malware Analysis – Bing Search BlogBing says a recent malware...

  7. Driving Consumer Insights With Mobile Analytics

    Trend Analysis Trend analysis is just what you would think ‐ it's one step up from vanity metrics. For Retention, Trend analysis would cover the change in the number of loyal users over time. For Revenue, she talk about changes in average revenue...