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  1. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    To help quickly access and evaluate these metrics in Google Analytics, I've created a custom User Engagement Analysis Report you can apply to your own site. Duplicate Content: One of the quickest ways to spot duplicate content with Screaming Frog...

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The guide advises that in some cases, the analysis of E-A-T needs to be by the page; in others, it needs to be by the website. For example, the quality of the main content, supporting content, and page design are landing page-level issues (see the...

  3. gShift Gives Marketers Additional Ways to Track Content Performance

    Reporting that offers detailed metrics on the performance of content to provide monthly, quarterly, or annual analysis of content’s impact. A dashboard that drills down into detailed content metrics individually by page or a group of pages and...

  4. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    It's worth noting that during my analysis, I also found original content that had sections copied from third-party content. During my analysis, I found some of the companies that were consuming syndicated content were also syndicating their own...

  5. How Can Good PPC Managers Become Great PPC Managers?

    Going back to the client example I mentioned, we conducted an analysis on each keyword's quality score. If the AdWords note said, "Landing page experience: below average," we'd work with the client on improving how the landing page supported the...