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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Recently, we were pushing to solve an account issue which led us down the path of RCA (root cause analysis). Another name for this process is root cause analysis (RCA). The root cause analysis process tries to find the source of an issue, as...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    It needs additional analysis. GWT doesn't give you page-level rank data. That means if your image is ranking No.the data doesn't mean that your Web page is ranking in the Top 10. Is it a video, your Facebook page, a press release or your latest...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The same principles and strategies apply no matter which tool you're using, so go ahead and apply them with any keyword and competitive analysis tools. Here is a good post that lists and reviews competitive analysis and keyword research tools.

  5. So... You Think SEO Has Changed?

    Ongoing Performance Analysis Ongoing Performance Analysis But ultimately the exercise of SEO performance analysis still has the same goals: However I invite you to try to rank a page for any important keyword with zero internal links pointing at it...

  6. 26 Free Must-Have Tools for PPC Success

    Analysis ToolPak for Excel Use the free Excel plugin Analysis ToolPak to add advanced hypothesis testing to Excel at no cost. This is a simple, yet often overlooked, way to streamline tracking of ad copy and landing page tests.

  7. So Why Did All Those Movie Sites Lose Google Search Traffic?

    In a thorough analysis, Gabe identified multiple areas that he believed could be among the reasons the sites were targeted. So, I was interested in seeing how much video footage I would come across during my analysis, and how much of that was...