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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I’m not sure if that signal was added to Panda recently, but I saw it a lot during my analysis.pages of pagination: Upon experiencing a roadblock ad, many users frantically try and return to the page they were on or to get through to the...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Data Reports and Analysis Landing Page Optimization Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve the page title tag, H1 tag, and the META description content...

  3. Do Weak Links Reveal Powerful Opportunities?

    Such an analysis could uncover market niches that you could aim to dominate. And we can follow the links to find them on the page: To get new information, we have to activate our weak ties. So let’s take an example of a weak link in the search...

  4. SEO Is No One-Trick Pony

    My favorite tool remains SEMRush.com for a quick analysis of the opportunity. Competitive Analysis At its core, the competitive analysis is about determining the opportunities that exist to do well in SEO (is there light at the end of the ROI tunnel?

  5. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Audience gap analysis (what’s different between your mobile and desktop users) Custom 404 page for mobile users, if a page no longer exists or is improperly mapped If your desktop experience is being redesigned, or your business is transitioning to...

  6. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    The Search Agency (TSA) has conducted yet another analysis of how top companies are creating their mobile experiences online, and this time, it sank its teeth into the restaurant and catering sector. Large page size warnings, indicating source code...

  7. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    During my analysis, I found technical problems, content problems, ad problems, and more. Perform a Crawl Analysis In my previous posts about Panda, I explained how important a crawl analysis can be for hunting down Panda problems after getting hit...

  8. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can give you additional audience perspective as well as some potential targets for your content marketing activities.

  9. How Google Pigeon Impacted Local Queries, and What You Can Do

    New data coming from BrightEdge’s Data Cube analysis reveals more about what businesses have been impacted – both positively and negatively – since late July. The latest analysis using BrightEdge’s massive data set from June to August shows an...

  10. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    One of the first things I do when jumping into a Panda audit is to perform a search history analysis. That’s a smart thing to do, as deep Panda analysis is worth its weight in gold. Can you see why a heavy-duty analysis of your site via desktop...