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  1. So... You Think SEO Has Changed?

    But ultimately the exercise of SEO performance analysis still has the same goals: Ongoing Performance Analysis Ongoing Performance Analysis Furthermore, with just a few exceptions, the only thing that has changed about SEO in my opinion is that...

  2. Using the DMAIC Process for SEO Projects

    There are various tools needed and analysis phase identifies all of the problems that may not have been exposed otherwise. There are a variety of different root cause analysis methods that you can look into including 5 Whys, Brainstorming and...

  3. Machine Learning Basics for Better Content & SEO Results

    Sentiment analysis, however, although scoffed at by many, isn't entirely impossible, in my opinion. In the example above, such things as how many other target sites linked to from the source page are suspected of buying links, the probability...

  4. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Learn your way around Google Webmaster Tools, Google Analytics, and link analysis tools like Majestic SEO and Open Site Explorer. In my opinion, Penguin 2.1 was bigger and badder than Penguin 2.0. Matt just threw a serious wrench into my Friday...

  5. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    And since you shouldn't be optimizing campaigns for impulsive shoppers, but for the vast majority of thoughtful consumers, it becomes clear that attribution models with path analysis and channel interactions are necessary for brands to attract new...

  6. Linking From Within: How to Generate Links Through Existing Relationships

    For example, if you want to connect with all of the sites that your competition is getting links from, you first need to run the analysis, then identify the sites worth an outreach attempt, find the contact info and finally make contact.