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  1. Bing Predicts Weighs in on Scottish Independence Vote

    In addition, Bing notes there is no historical precedence for the Scottish Referendum, which brings additional data analysis challenges. Noting election-based predictions are not as easy as reality TV or as tough as sports, Bing says, "the key...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can give you additional audience perspective as well as some potential targets for your content marketing activities.

  3. So... You Think SEO Has Changed?

    But ultimately the exercise of SEO performance analysis still has the same goals: Ongoing Performance Analysis Ongoing Performance Analysis Furthermore, with just a few exceptions, the only thing that has changed about SEO in my opinion is that...

  4. Using the DMAIC Process for SEO Projects

    There are various tools needed and analysis phase identifies all of the problems that may not have been exposed otherwise. There are a variety of different root cause analysis methods that you can look into including 5 Whys, Brainstorming and...

  5. Machine Learning Basics for Better Content & SEO Results

    Sentiment analysis, however, although scoffed at by many, isn't entirely impossible, in my opinion. In the example above, such things as how many other target sites linked to from the source page are suspected of buying links, the probability...

  6. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Learn your way around Google Webmaster Tools, Google Analytics, and link analysis tools like Majestic SEO and Open Site Explorer. In my opinion, Penguin 2.1 was bigger and badder than Penguin 2.0. Matt just threw a serious wrench into my Friday...

  7. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    And since you shouldn't be optimizing campaigns for impulsive shoppers, but for the vast majority of thoughtful consumers, it becomes clear that attribution models with path analysis and channel interactions are necessary for brands to attract new...