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  1. The Rise of the User Experience Marketer

    Analytics Analysis: They don't need to become data-mining experts, but UX professionals can benefit from learning basic analytics tools. A combined effort to deliver content that has a helpful message, a targeted keyword strategy, and logical...

  2. Delving Into the Auction Insights Report

    This will make running the report simpler, especially if you come back to run the analysis again. This report is vital to an advertiser’s analysis, as the bidding strategy of others has a direct impact on results.

  3. Search Engine Marketing Checklist for Hotel Marketers

    Data Reports and Analysis See the example below: You should also review the budget being spent on each type of keyword by reviewing the number of bookings and revenues generated from each type of keyword, and the performance of ads for each keyword.

  4. SEO Is No One-Trick Pony

    At its core, the competitive analysis is about determining the opportunities that exist to do well in SEO (is there light at the end of the ROI tunnel? Finding the keywords/themes of this content is the art/science of SEO (you want to target...