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  1. Search Engine Strategies (SES) Adds Four New Members to Advisory Board of Leading Conference and Expo Series

    Other Incisive resources for interactive marketers include ClickZ.com for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the...

  2. SES Chicago 2008 Recap

    "Launch, analyze, refine analysis techniques, adjust and repeat. It was actually invigorating reviewing data for analysis and inclusion within monthly traffic and conversion reports that I was working on.

  3. Machines In Translation: Do MT Engineers Dream of Selectric Sheep? Part 2

    I'd build a quality control system next, then do a root-cause analysis (RCA) and depending on the findings would fill in the gaps with the appropriate skill sets," he wrote. Some tools used in RCA might include the "5 Whys," Pareto analysis...