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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Recently, we were pushing to solve an account issue which led us down the path of RCA (root cause analysis). Another name for this process is root cause analysis (RCA). The root cause analysis process tries to find the source of an issue, as...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    It needs additional analysis. The unfortunate reality today as a result of secure search in terms of content marketing and SEO is that it's hard to have meaningful conversations, Adams said, when the majority of keyword traffic data is hidden.

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is a good post that lists and reviews competitive analysis and keyword research tools. The same principles and strategies apply no matter which tool you're using, so go ahead and apply them with any keyword and competitive analysis tools.

  4. So... You Think SEO Has Changed?

    Ongoing Performance Analysis Ongoing Performance Analysis But ultimately the exercise of SEO performance analysis still has the same goals: Sure, there is less data to look at (thanks, Google) and there are changes in how the engines deal with some...

  5. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    The best content for driving long-term value is content that satisfies real needs – answers questions, offers data analysis, provides statistics and research citations. What did you just click on? Look at the ridiculous headline for this column.