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  1. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Topher Kohan at Rockfish is going to be great, as well as a fascinating analysis from Glenn Gabe on what the latest Panda updates mean. On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will be sure to bring...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    During my analysis, I found some of the companies that were consuming syndicated content were also syndicating their own content to various partners. From an analysis standpoint, I saw websites that surged increase even more the following week, and...

  3. A Recipe for a Tasty Semantic Search & SEO Salad

    The Oxford dictionary defines semantics as "the analysis of word meanings and relations between them. Stop trying to just salt your content and meta data with keywords, thinking that's all you need to get to the top of the search results.

  4. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    However, Kim said he had high confidence in the data and its analysis, because the numbers between men and women "weren't even close. The study derived data from 300 respondents of a survey that measured client satisfaction levels as it related to...

  5. PPC Management: Your Past, Present & Future

    I was simply running some analysis within Excel while building out a strategic plan for a client. Conducting analysis within your campaigns is critical. The Past" in this example means you review performance history and react to the data quickly.

  6. How Can Good PPC Managers Become Great PPC Managers?

    Going back to the client example I mentioned, we conducted an analysis on each keyword's quality score. Knowing how to use and understand analytics data can make you a top-notch PPC manager. Great PPC managers will deep dive into the data and...

  7. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    This post will help you set up and utilize these proven dashboards as part of your daily, weekly, or monthly analysis. What if you could map advanced Analytics users' knowledge over your own data? You don’t have to be an analytics guru to use these...