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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Not great for any level of precision analysis, but good enough to tell someone what's trending. Yelp Trends represents a new way of looking at all of the data the company has. In order to power Trends, Yelp draws upon the data it has accumulated...

  2. Marin Adds Google Shopping Campaign Management

    Now, we can merge feed management with bidding and analysis. In addition, it today announced the integration with Productsup, a provider of cloud-based data management technology. Targeting audiences with social and display ads using data gathered...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    While task analysis is a key component to any successful design effort, it's only the first step. Can they describe or have examples of their task-analysis process? Task analysis is a key function of the problem definition phase and results in an...

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    To help quickly access and evaluate these metrics in Google Analytics, I've created a custom User Engagement Analysis Report you can apply to your own site. I strongly advocate for not letting data points alone dictate the fate of a page.

  5. SEO Website Audits: Everything You Need to Know Part II

    The role of the auditor is not some simple interpreter of tool data analysis, but one of forensic specialist looking to find the root cause of what a data point means and how to act on that data. The question is, does the auditor write most of the...

  6. gShift Gives Marketers Additional Ways to Track Content Performance

    Reporting that offers detailed metrics on the performance of content to provide monthly, quarterly, or annual analysis of content’s impact. And it’s not just activity on the site that can be tracked either; data points about the brand’s entire Web...

  7. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Topher Kohan at Rockfish is going to be great, as well as a fascinating analysis from Glenn Gabe on what the latest Panda updates mean. On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will be sure to bring...