SEO News

Analysis

RSS
  1. Bing Predicts Weighs in on Scottish Independence Vote

    In addition, Bing notes there is no historical precedence for the Scottish Referendum, which brings additional data analysis challenges. In a blog post, Bing says it is beta testing its Bing Predicts model, a service that uses search, social and...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, applying some competitive backlink analysis to similar content that ranks in search engines can give you additional audience perspective as well as some potential targets for your content marketing activities.

  3. How Google Pigeon Impacted Local Queries, and What You Can Do

    New data coming from BrightEdge’s Data Cube analysis reveals more about what businesses have been impacted – both positively and negatively – since late July. The latest analysis using BrightEdge’s massive data set from June to August shows an...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    There's some useful analysis in this post - analyzing what type/length of content ranks is important to build a more effective campaign in the future. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been...

  5. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In the past, figuring out if your search advertising actually lead to these product sales has been complex - requiring lots of time and effort in reporting analysis. Google subsidiary DoubleClick has announced three additional tools in the...

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    One of the first things I do when jumping into a Panda audit is to perform a search history analysis. Can you see why a heavy-duty analysis of your site via desktop might not cut it while analyzing a serious Panda hit?

  7. Marin Adds Google Shopping Campaign Management

    Now, we can merge feed management with bidding and analysis. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. That's likely part of the fuel behind Marin's latest...

  8. Top 10 Skills That Separate Real UX Designers from Wannabes

    Can they describe or have examples of their task-analysis process? While task analysis is a key component to any successful design effort, it's only the first step. Task analysis is a key function of the problem definition phase and results in an...

  9. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    To help quickly access and evaluate these metrics in Google Analytics, I've created a custom User Engagement Analysis Report you can apply to your own site. Panda isn't going away. In fact, Google continues to dial up the importance of quality...