Get a crash course in the latest online marketing strategies at SES Toronto, June 12-14. Early Bird Rates expire TODAY!
A data analysis of the search results for queries containing 500 of the world's top tech writers' names using Conductor's Searchlight enterprise SEO platform (disclosure: I work for Conductor) – shows that Google is surfacing Google+ accounts for...
While this clever application has helped close the loop between exposure and sales, sample size constraints can sometimes get in the way of performing more granular analysis. However, new applications that integrate big data sources into...
Google+ is struggling to attract brands, and the brands they do attract are neglecting their pages, according to a Reuters analysis published this week. The analysis called out Domino's Pizza as one big example, since the company hasn't updated its...
The content on the page undergoes continuous analysis by CQM, to ensure it’s always meeting all the metrics set for the page. BloomReach announced today the release of its “Continuous Quality Management” (CQM) technology, which aims to automate web...
Again, Cutts isn't going into details about this, but they are working on making link buying less effective and have a couple ideas for detailed link analysis to tackle this issue. The latest Google Webmaster video features Distinguished Engineer...
While Google and Bing's tools are good for giving you an idea of what those engines see as your backlinks, you'll probably be better off using a more robust link tool for analysis, as they don't give you all the information that you might want.
Businesses both large and small in all sorts of different markets are taking advantage of all that competitive analysis has to offer because, believe it or not, espionage does have its benefits – and if your competitors are already spying on you...
A typical example of this is an SEO website audit which can help determine existing strengths and weaknesses in the client’s online presence, competitive analysis, as well as keywords that have the highest potential to return positive ROI.
Analysis of the actual audience size and composition provides tremendous measurement and optimization opportunities. Everyone's talking about content marketing these days. OK, maybe not "everyone," but certainly a whole bunch of people are doing so...
Before you get too cozy with a new Google product, you may want to mosey on over to Gwern.net, a site that published data attempting to predict Google product shutdowns. The data could be intriguing to the many marketers who've embraced a new...
Again, this is based on my research and analysis, and Facebook will continually be refining its algorithm over time. On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine.
This type of analysis creates a direct connection between SEO initiatives and lead nurturing programs. There is a bigger story SEO campaigns can tell through navigational performance analysis. How do you measure SEO performance now that "not...
It may be much more complex with detailed analysis of the quality of links your website currently is generating compared to your competitors or an even deeper dive into anchor text distribution. The approach you used two years ago to builds links...
Some bid management platforms will actually do the statistical analysis for you. The ability to test several ad variations at once is valuable to advertisers. Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing at all.
Study: Facebook Activity Correlates To TV Viewership (Social TV’s Not Just For Twitter) – Marketing LandActions people take leading up to broadcast and cable TV show can indicate whether viewers will actually tune in, according to an analysis by...
Advanced SEO professionals will generally perform exhaustive keyword analysis, and that will lead to the recommendation of new pages, which also need to be included in the content plan. It's the digital reflection of your brand.
V3 provides more additional analysis in "Lawyers see wisdom in Google’s search peace offerings". The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to settle a years-long antitrust investigation.
Every SEO engagement should include a metrics-driven analysis of social performance and guidelines for social media promotion budgeting. SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and...
Post-election analysis reveals that it was influence, transferred through the hands of individual voters, that helped the candidate win two presidential elections. Analysis of performance using quality data is imperative to quality interpretation...
Where you choose to focus your efforts should include a thorough analysis of your target audience, business model, industry and your goals for each network. Another niche social player worth exploring is question-and-answer site Quora.
