It may be much more complex with detailed analysis of the quality of links your website currently is generating compared to your competitors or an even deeper dive into anchor text distribution. The approach you used two years ago to builds links...
Some bid management platforms will actually do the statistical analysis for you. The ability to test several ad variations at once is valuable to advertisers. Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing at all.
Study: Facebook Activity Correlates To TV Viewership (Social TV’s Not Just For Twitter) – Marketing LandActions people take leading up to broadcast and cable TV show can indicate whether viewers will actually tune in, according to an analysis by...
Advanced SEO professionals will generally perform exhaustive keyword analysis, and that will lead to the recommendation of new pages, which also need to be included in the content plan. It's the digital reflection of your brand.
V3 provides more additional analysis in "Lawyers see wisdom in Google’s search peace offerings". The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to settle a years-long antitrust investigation.
Every SEO engagement should include a metrics-driven analysis of social performance and guidelines for social media promotion budgeting. SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and...
Post-election analysis reveals that it was influence, transferred through the hands of individual voters, that helped the candidate win two presidential elections. Analysis of performance using quality data is imperative to quality interpretation...
Where you choose to focus your efforts should include a thorough analysis of your target audience, business model, industry and your goals for each network. Another niche social player worth exploring is question-and-answer site Quora.
A new analysis says Google Image Search traffic is down 63 percent on average. Safe Searching with Bing: A Response to AV-TEST's Search Malware Analysis – Bing Search BlogBing says a recent malware study's conclusions are wrong because AV-TEST used...
Trend Analysis Trend analysis is just what you would think ‐ it's one step up from vanity metrics. For Retention, Trend analysis would cover the change in the number of loyal users over time. For Revenue, she talk about changes in average revenue...
Historical and Real-Time Analysis: Advertisers can capture data from specific timeframes e.g.last quarter, last year, and the past 24 hours; Competitive Analysis: Advertisers can benchmark a brand's social video performance to outsmart the...
For example, let's say that you run an SEO agency and one of your basic services is on-page SEO analysis. Performance Analysis Framework This will be important to keep the scope of the analysis within reason and also to avoid confusion in terms of...
Hashtag Madness: the NCAA Tournament on Twitter – Capture the ConversaionMinute-by-minute tweet analysis of 5 million tweets about NCAA tournament games. Google has safer results than Bing, Yandex, and Blekko.
Mine competitor backlinks: Generally the first step in any link building campaign is competitive analysis – identifying gaps in your backlink profile vs.your competition. Dear site owner or webmaster of http://www.example.com/,
In order to prepare a business case for the content marketing piece, a content gap analysis should be prepared in order to reveal search referral opportunities that are related to a particular product, service, or industry.
Link Analysis – The Infiltration of Bad Links About 30 minutes into my analysis, I stopped and thought it might be better to first rule out all parties that worked on the website over the past year. Yes, those were the spammy links I picked up in...
Free up your analytics team from finding workarounds in data collection and let them do what they love, analysis, and the tools will pay for themselves! My last article provided the top five arguments for implementing a tag management solution.
Mike Blumenthal provides a full visual guide and analysis. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out. Here's a quick recap of search and social...
Conduct a thorough analysis of the search on your own site, and try bidding on non-branded terms that are popular searches within your own data. Consumers are spending less time on traditional search engines and more time on shopping engines like...
However, just because something can be quantified doesn't mean it should be – or it least not until every other analysis option has been exhausted. GigaOm's Om Malik recently wrote a great post about how data without soul is meaningless.
