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  1. Marin Adds Google Shopping Campaign Management

    Now, we can merge feed management with bidding and analysis. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. That's likely part of the fuel behind Marin's latest...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    Can they describe or have examples of their task-analysis process? While task analysis is a key component to any successful design effort, it's only the first step. Task analysis is a key function of the problem definition phase and results in an...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    To help quickly access and evaluate these metrics in Google Analytics, I've created a custom User Engagement Analysis Report you can apply to your own site. Panda isn't going away. In fact, Google continues to dial up the importance of quality...

  4. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The guide advises that in some cases, the analysis of E-A-T needs to be by the page; in others, it needs to be by the website. The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and...

  5. gShift Gives Marketers Additional Ways to Track Content Performance

    Reporting that offers detailed metrics on the performance of content to provide monthly, quarterly, or annual analysis of content’s impact. As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding...