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  1. Writing Your Way to the Top of Search and Social Results

    Going for the Hail Mary of long-form content such as a case study, guide or in-depth analysis? Search and social media writing - we’ve come a long way in the past 10 years. Hiring nameless, faceless, anonymous writers from underground sources at...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Data Reports and Analysis These four major online channelsare: Search engines Comparison websites Hotel booking engine websites Hotel chain/brand websites Unless a hotel booking engine website has a stronger brand value than that of major...

  3. Do Weak Links Reveal Powerful Opportunities?

    Such an analysis could uncover market niches that you could aim to dominate. Weak ties play a crucial role in our ability to communicate with the outside world… our friends move in the same circles we do and are inevitably exposed to the same...

  4. SEO Is No One-Trick Pony

    At its core, the competitive analysis is about determining the opportunities that exist to do well in SEO (is there light at the end of the ROI tunnel? Finding the keywords/themes of this content is the art/science of SEO (you want to target...

  5. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Audience gap analysis (what’s different between your mobile and desktop users) The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their smartphone is the...

  6. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    The Search Agency (TSA) has conducted yet another analysis of how top companies are creating their mobile experiences online, and this time, it sank its teeth into the restaurant and catering sector. The "mobile experience scorecard" consists of a...

  7. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    During my analysis, I found technical problems, content problems, ad problems, and more. Perform a Crawl Analysis In my previous posts about Panda, I explained how important a crawl analysis can be for hunting down Panda problems after getting hit...