SEO News


  1. EU Commissioner Hints at YouTube Probe After Google Investigation

    At present, we are conducting preliminary analyses and these will allow us to decide whether we will have to open new proceedings. The European competition commissioner Joaquín Almunia has suggested that when he completes his antitrust...

  2. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Utilizing your user personas and task analyses to create a set of "perfect world" task flows, one for each user and task, compare your existing design to each perfect straw man task flow to identify where your design differs from these task flows.

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    You’ll want to communicate everything you’ve learned from your analyses, surveys, and user tests to the entire team and collectively discuss your insights. What began as a passion project among small pockets of data-driven marketers has become the...

  4. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    If you think about it, elementary analyses of cut and dried pro or con statements is fairly straightforward. So, for instance, someone searching for good pizza restaurants in the vicinity of Qualcomm Stadium in San Diego might search for [pizza...

  5. A Simple Test to Guide Every UX Design Decision

    We go to all the trouble to create user personas and conduct task analyses, but it seems few designers really know how to apply those to the design process. During the design process, the tendency is to add more features, controls, or content than...

  6. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    I have clearly seen this during my Penguin analyses. Based on the amount of Penguin work I do, that meant one thing. Matt just threw a serious wrench into my Friday night (and weekend plans). Similar to previous Penguin updates, I began heavily...

  7. B2B Content Strategy: How to Ensure Your Content Stars Align

    In defining success metrics and performing follow-up analyses, there are few excuses for having negligible or “fatty” content. The thing is, content isn’t so black and white – especially on the web – which is what makes it so disarming to begin with.