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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    You’ll want to communicate everything you’ve learned from your analyses, surveys, and user tests to the entire team and collectively discuss your insights. What began as a passion project among small pockets of data-driven marketers has become the...

  2. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    If you think about it, elementary analyses of cut and dried pro or con statements is fairly straightforward. So, for instance, someone searching for good pizza restaurants in the vicinity of Qualcomm Stadium in San Diego might search for [pizza...

  3. A Simple Test to Guide Every UX Design Decision

    We go to all the trouble to create user personas and conduct task analyses, but it seems few designers really know how to apply those to the design process. During the design process, the tendency is to add more features, controls, or content than...

  4. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    I have clearly seen this during my Penguin analyses. Based on the amount of Penguin work I do, that meant one thing. Matt just threw a serious wrench into my Friday night (and weekend plans). Similar to previous Penguin updates, I began heavily...

  5. B2B Content Strategy: How to Ensure Your Content Stars Align

    In defining success metrics and performing follow-up analyses, there are few excuses for having negligible or “fatty” content. The thing is, content isn’t so black and white – especially on the web – which is what makes it so disarming to begin with.

  6. Don’t Neglect Landing Page Analysis

    In addition to running a basic conversion rate or quality score report by landing page, there are a few other analyses you must consider in a thorough landing page review. We often look at effective search engine marketing as the output of three...

  7. 5 Advanced (But Simple) SEO Analyses You Should Perform With Visitor Intelligence

    A lot of analyses and data models fall apart due to the most mundane reasons; naming is a major one. Building Your Analyses – Start from the End s often easier to plan and build your analysis if you first look at the final product – the...