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  1. Win Earned, Owned and Even ‘Paid’ Links With Content

    For any content led link building campaign to be truly successful you should also consider what options there are to amplify reach, using key paid channels. It’s the basis of inbound marketing and the currency traded among the globe’s largest media...

  2. How to Use a Twitter Paid Media Campaign to Build a Strong Community

    Sitting at the top of a hill and screaming about your brand is no way to approach social media, but when done right, paid media advertising on social networks can help you amplify your social presence and build a larger, stronger online community.

  3. Why an Optimized Content Strategy is Crucial for Social & Search

    The Optimized Content Marketing Strategy Approach: Distribute your optimized content strategy to your social networks and give your website visitors and content consumers every opportunity to socialize and amplify your content including: