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  1. Native Advertising for Small Business: The Missing Link?

    Content discovery tools engage audiences better, amplify content’s exposure, and build more Web traffic all just by suggesting, "Hey, if you liked or were searching for this article, you might also like these pieces.

  2. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Campaigns that evoke emotion, personalize and promote social interaction amplify the power of good deeds -- and sales. Face-to-face transactions are replaced with digital transactions that require less -- or no -- human interaction.

  3. Forget Big Content – Small Content Is Critical to Search Success

    Complete the process and you will be left with a much clearer understanding of the people that will be consuming your content and, with it, you amplify your chances of getting it shared. Read any popular digital marketing thought leadership blog...

  4. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    For example, perhaps you always write one standard social media post per new piece of content; why not instead make a list of five to 10 options that highlights different aspects of the same piece of content then amplify the best performing social...

  5. Why SEO Can't Reside in a Silo

    Having a strategy in place for acquiring your customers' email addresses and incentivizing them to find you on social media is key, and will amplify the overall effectiveness of your SEO campaign. Search engine optimization (SEO) is an incredibly...

  6. How Link Building Changed in 2013

    Social lets a business amplify the outreach through a network of self-directed fans," Forrester said. We rename the process, we struggle to adapt to updates, we beg clients to let us stay as safe as possible, we argue about new factors that may...