We also took out the word "and" and replaced it with an ampersand ("Winning" your title tag would be written in that order: And nothing is more basically important to a site than properly written title tags.
Essentially, parameters must be displayed in the typical question mark, ampersand, and equal sign fashion. This is a common point of frustration among SEO professionals, especially those who manage ecommerce sites.
It's been said many times, but you should try to keep dynamic parameters (such as a question mark, an equals sign, or an ampersand) to a minimum. Needless to say, it generated quite a bit of interest among readers.
That includes, but isn't limited to the ampersand, equals sign, and question mark symbols. Today we'll chat about the slow adoption of SEO by news organizations. Traditional news agencies crave eyeballs more than any other space, so I was even more...
The key problem in the above URL is the number of parameters, delimited by ampersand characters. This is the second of two articles about key search engine visibility and site crawlability issues for dynamically generated Web sites, organized into...
Google doesn't ignore the ampersand or underscore in your searches, as it might with other types of punctuation. NOTE: GOOGLE WEB SEARCH you can't help who links to you. That position hasn't changed," I'm assured by a Google contact.
For instance, Overture does not allow the use of the ampersand (&), the dollar sign ($) or slashes (/) to save space. The ampersand can be used in place of "and," but the plus symbol (+) cannot. The reality is that paid listings actually operate...
Next, some engines will also look for occurrences of the actual word "and" or the ampersand (&) symbol between your keywords. Perhaps no other "advanced" search technique causes more trouble than the incorrect use of the Boolean OR operator.