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  1. 50 Most Memorable Moments in Search for 2008

    Yahoo rebrands display advertising platform AMP as APT and launches The convergence of outside economic forces, a wild presidential election and the 2008 Beijing Olympics were all signs of an industry becoming more and more mainstream and global.

  2. SearchDay | A Tale of Two Links

    Yahoo Rebrands AMP as APT and Launches Posted by Nathania Johnson Sep 25, 2008 Last April, Yahoo unveiled details of a forthcoming online display advertising platform called AMP, to be released in the third quarter of 2008.

  3. Yahoo Rebrands AMP as APT and Launches

    Last April, Yahoo unveiled details of a forthcoming online display advertising platform called AMP, to be released in the third quarter of 2008. Well, it's Q3 and AMP was launched this week at Advertising Week in New York.

  4. SearchDay: GenieKnows Its Verticals

    to Integrate Right Media and AMP Ad Management Platforms, But When? is planning to combine their AMP and Right Media ad management platforms. About two years ago, rather than get into a fight it knew it couldn't win, and to appeal to its strongest...

  5. SearchDay: Well-Rounded SEM for SMBs

    AMP! plus Full Text: Yahoo Proxy StatementPosted by Kevin HeislerThere are no surprises here except perhaps the branding of Yahoo's new advertising platform as "AMP! CarrieHill The Big Picture -- Well-Rounded SEM for SMBs, Part 2» LITTLE BIZ...

  6. Yahoo! AMP! plus Full Text: Yahoo Proxy Statement

    There are no surprises here except perhaps the branding of Yahoo's new advertising platform as "AMP! Soon, we will roll out our new advertising management platform -- AMP! The vote you will cast for directors at Yahoo!

  7. Yang's Yahoo Answers "OK, so now what?"

    Previewed AMP and SearchMonkey. "OK so now what? is the headline of Yahoo! co-founder Jerry Yang's blog post this morning at Yodel Anecdotal, the official Yahoo! blog. Yahoo must face the future with Microsoft at its doorstep and Google as the...

  8. Highlights from the SEW Blog: April 7-11, 2008

    Yahoo Unveils Details of New AMP Advertising PlatformIn the midst of firmly responding to Microsoft's ultimatum, Yahoo has released details of the new AMP advertising platform. We've collected all the search marketing news from selected posts to...