Unruly’s Super Bowl Social Video Playbook gives advertisers critical, actionable insights on how they make the most of their Super Bowl social video strategy,” Art Zeidman, president of Unruly Americas, said In a press release.
The product, to be made available in July, is intended to satisfy "a big unmet need for targeting and greater insights," said Rich Riley, Yahoo EVP Americas. Yahoo has unveiled its answer to big data-driven audience targeting.
Covario’s analysis, which focuses on activity in the high-tech and consumer electronics sectors, showed a 15 percent YoY increase in PPC ad spend in the Americas, in line with the general trend shown by other analysts.
Yahoo’s Regions s group dedicated to advertisers and agencies in three regions: the Americas, Asia-Pacific, and Europe, the Middle East and Africa. Amidst a massive company restructuring, Yahoo search will live on.
Facing mounting government scrutiny of its business practices, Google will have a new vice president of public policy and government relations for the Americas starting in mid-March. Google will reportedly promote one of its own executives to CEO...
Google Dominating Paid Search in Americas Falling to Baidu in APAC Region comScore reports significant YoY increases in online holiday shopping revenue, with a new record of $37.2 billion in retail e-commerce spend over November and December.
We can’t think of a better way to make sure our conference content is relevant than by having it suggested by our search and social media community,” Matt McGowan, Managing Director of Americas at Incisive Media, said in a press release.
Ross Levinsohn, Yahoo's EVP of the Americas, who has been cited as chief architect of the arrangement, said in a statement, "We're thrilled to partner with Microsoft and AOL and bring to market what we believe will be a more efficient, effective...
You can watch Page and Schmidt’s full presentation below from Zeitgeist Americas 2011 on YouTube. Despite his visible discomfort speaking publicly, Page shared his excitement about Google’s previous accomplishments and plans for the future in...
The council consists of Michael Callahan, Executive Vice President, General Counsel and Secretary; Blake Irving, Executive Vice President and Chief Product Officer; Ross Levinsohn, Executive Vice President, Americas; Rich Riley, Senior Vice...
Other statistics of note include the dominance of Asia Pacific in the smartphone market (the region had 39.8 million units ship, making them the leader for the total global market), while Europe had 35 million units and the Americas had 32.9 million.
We know that our Canadian friends have many of the same social media and search marketing challenges and opportunities that we have in the U.S.but there are slight twists and variations,” said Matt McGowan, Managing Director of Americas for...
Amber Mac is one of the most well known technology hosts and journalists in Canada, and we're thrilled that she has agreed to share her social media tips and tactics with our SES Canadian community," said Matt McGowan, Managing Director of...
As such, it's becoming more common for us to see SEO strategy run out of regional centers for Americas, EMEA, and APAC than we have for the past three years. It meant that the central government, in the form of the Emperor, would get paid for its...
There are so many critical changes taking place in the advertising industry that it's hard to keep up," Matt McGowan, Managing Director of Americas for Incisive Media, said in a press release. The Interactive Advertising Bureau (IAB) has programmed...
Late last week at SES London 2011, I interviewed Mike Grehan, Chair SES Advisory Board as well as Global VP Content for SES, Search Engine Watch, and ClickZ, and Matt McGowan, Managing Director of Americas for Incisive Media.
Yahoo Appoints Ross Levinsohn as New EVP of Americas By Greg Habermann SEM Basics Organic Search Listings That Drive Clicks by John Greer People scan search results quickly. Here's how to make your listing stand out and make searchers want to click...
That means Ross Levinsohn is the new EVP of the Americas region, arguably Yahoo's most important as it covers all of their advertising and media properties. Appoints Ross Levinsohn as Executive Vice President of Americas
Director, Americas | Business Development & Partnerships Group, Yahoo! Microsoft's Greg Nelson and Yahoo's Mark Morrissey recently gave interviews to Kara Swisher of AllThingsD. Nelson and Morrissey are in charge of a two-year effort to coordinate...
Looking at segmented sales figures, the Americas is still Yahoo's primary market with $1.13 billion in revenues, followed by the Asia Pacific region at $327 million and EMEA at $140 million. However, revenues came in below expectations, hurt by one...
