Census, 16 percent of Americans identify themselves as Hispanic or Latino, with that number expected to rise to 30 percent by 2050. A 2007 US Census Bureau report put the number of Americans speaking Spanish “very well” in their homes at more than...
In the U.S.notably, MySpace saw some great success with MySpace Latino before Facebook came along and blitzed the social networking scene. Indeed, 89 percent of Hispanic Americans speak Spanish at home, not English, and they have a combined...
In part 1 of Implementing your Search Strategy for the Latino Market, we covered some ways to implement essential planning strategies from the production side. Yahoo, by comparison of features and reach, comes in a close second, and already has...
In this final two-part article, we discuss ways to implement those strategies as recommended by established search marketing professionals in the Latino arena, and offer a resources list to help you promote your content in Latino Web sites...
You also have the option of work and partner with search marketing firms already established in the Latino market. How to search: Starter guidelines for your Latino search market research: According to Paul Saffrey, managing director of SilverDisc...
We've covered the opportunities in the Latino search market, and the explosive growth taking place due to early adopters. However, the Latino search market isn't about current totals so much as determining trends.
If you want to explore new search marketing opportunities, expand with growing economies, and reach young, Internet-savvy consumers, tapping into the Latino market may prove to be one of the best strategies out there today.
