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  1. How to Target Ethnicities on Facebook

    Target specific Hispanic or Latin-American countries: To accomplish this, simply use traditional interest footprints for declaring ones ethnicity such as “am [ethnicity],” “proud [ethnicity],” “[ethnicity] pride,” “[ethnicity] American” and so on.

  2. How to Launch an English Only Global Search Marketing Campaign

    International English is quickly being standardized as a mix of American and British English; however it isn’t adopted en masse. The majority of English speakers are actually not American, so “colour” is “color”, “labour” is “labor” and so on.

  3. Top Level Trends of SEM Worldwide in 2010 and 2011

    Latin American Markets Japan is the only stronghold left for the American search giant Yahoo, but there is a twist to that as Google powers the search results for Yahoo. But when you look at sheer numbers there is some shift: Asia leads the way...

  4. Google's New Latin Translation Tool: I Came, I Saw, I Mangled

    Being but a few speak Latin daily, year by year more than a hundred thousand American students receive the National Latin Exam. Besides many people all over the world study Latin. Google added a Latin-to-English translation tool today.

  5. CondeNast Portfolio: Google Baffles Us

    He also wrote daily commentary on Latin American markets for the former news service Bridge News, freelanced for a variety of publications, helped set up the New York bureau of a financial website, and created the Economonitor blog for Roubini...

  6. Search marketing to Latinos – Interview with Manny Ruiz of Hispanic PR Wire

    Whenever we do work in Latin America, we work with Business Wire Latin America, and they have a way of guaranteeing placement on websites of many leading Latin American Web pages and Portals. This is because there are people out there who will try...

  7. Implementing your Search Strategy for the Latino Market, Part 2

    Latin American shopping search If you are buying links, make sure they're from Latin American sites. For Latin American shopping search sites. Google has the largest search share in most Latin American countries, with Yahoo and MSN typically in the...