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American People Express

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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. They've simply made it a community where people share advice and post valuable and relevant articles.

  2. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Social customers will tell an average of 42 people about a good customer experience, and will tell an average of 53 people about a bad customer experience (Source: 2012 American Express Global Customer Service Barometer)

  3. Undoing SEO Damage Caused by Global Reputation Management Disasters

    He apologized, showed sincerity, and he encouraged customers to express their concerns on Facebook. For example, Nissan’s “Moco” which was launched in Latin American markets failed to take off because nobody really wanted to drive a  “booger” car...

  4. 5 Facebook Timeline Brand Page User Insights and Tips for Marketers [Study]

    They examined six different implementations of Timeline for brands, using American Express, Pizza Hut, Manchester United, Gap, Coldplay and Coca-Cola as examples. In the past you could direct people onto a particular tab to encourage likes or...

  5. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    In exchange for this, such legislation would engender censorship that will simultaneously be circumvented by deliberate infringers while hampering innocent parties’ right and ability to communicate and express themselves online.

  6. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    Diageo, Walmart, and American Express are just a few of the big names that deepened their marketing relationships with Facebook during the past year. We're showing which Page posts get some negative feedback from people because it helps Page admins...