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  1. 10 Vital Steps to Building Social Influence

    The dust has settled from the re-election campaign of 2012, and it is now clear that a unique place in time enabled the right strategy powered by the right technology, implemented by the right talent to influence individuals to embrace a multi...

  2. International Expansion: Break Down Barriers With Google+ Hangouts

    Seeing the way that someone speaks helps you to see that they are smiling and/or they are interested in what you have to say – they're just not interested in bothering with the “how are you doing, I'm doing well" waste-of-time American stuff.

  3. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Abraham Lincoln - Old, musty, remnant of American history Cover it with so many palm trees people will think they’re on the Vegas strip," reads the blog post. With so many delicious flavors available, most people still choose vanilla (Links to the...

  4. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    For "American Idol", where you see the bottom third of the screen filled with live Twitter voting, he describes Twitter as a "character" on the screen. Lunenfeld gave examples of how brands are engaging directly with people on Twitter.

  5. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    There has been a drastic increase in the talk about symptom checkers as a whole, as so many people use them and more have begun to be launched, such as a dental symptom checker by the American Dental Association.

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    American Customer Satisfaction Index (ACSI) Assess your situation to incorporate all time, resource (people, supplies, technology), and risk costs accordingly. Check out these handy formulas for calculating tangible social media benefits...

  7. Valentine’s Day Ferris Wheel Google Doodle Searches for a Perfect Match

    Forgoing the traditional Valentine's Day Doodle, Google has produced a new interactive Doodle primarily honoring American engineer George Ferris. Many people at one point in their lives probably empathize with it.

  8. Google as Your Identity Provider: Where Are We Now?

    The NSTIC is an international effort, not American alone. Of course voluntary is an illusion if all your government services wind up using it, but let’s say it is purely voluntary and private how do you get people to sign-up for the NSTIC ?