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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Scott uses the example of Costa Rica Expeditions, a Central American ecotourism company. We check Yelp before entering any restaurant — what did people like and how was the service? We do a Google search before buying from a brand — what do people...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. They've simply made it a community where people share advice and post valuable and relevant articles.

  3. 5 Fast Facts about the EU's Privacy Ruling on Google

    Lee Rowlands, attorney for The American Civil Liberties Union, commented on the EU court ruling, "This result is incompatible with the right to free expression, and it would not be possible on American soil due to protections guaranteed under the...

  4. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    For example, American Airlines offers access to the Admirals Club lounge for free if your Klout score is high enough, and Caesars Palace will give "points" for tweeting and posting to Facebook. Sites like LiketoKnow.it provide hashtags so when you...

  5. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    For those of you who haven't heard of the Flesch-Kincaid test, it is a test that measures reading comprehension for contemporary (American) English. SEO means optimizing for people who use search engines.

  6. Content Marketing Put a Man on the Moon, What Can it Do For You?

    For the space enthusiasts and sci-fi cult-followers who create and follow the GIFs and memes branded with "Star Wars", "Space Odyssey", and "Star Trek", "Marketing the Moon" captures the challenges and the ultimate success of marketing one of the...

  7. Microsoft Opens Online Scroogled Merchandise Store

    They're all just synonyms for being Scroogled – and you can get them all on this American Apparel 50/50 t-shirt. While a lot of people view the Scroogled campaign is being very unclassy, Google seems to be taking it in stride, with their latest...