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  1. NBC's Olympic Fool's Gold; Google Comes Home Empty-Handed

    For one of Phelps' gold medals, NBC showed the action live in every time zone except on the West Coast, which was delayed three hours. The opening ceremony was the biggest television event since the Super Bowl reaching 34.2 million American viewers...

  2. Blogs, Boards, and Posts: Capturing Consumer Buzz Online

    Carson said "message boards are the Wild West. So, even if only 27% of Internet users read blogs—which is what the Pew Internet & American Life Project reported in January of this year—"100% are impacted by them.