Two Googlers elected to the American Academy of Arts and Sciences – Official Google BlogCongratulations to Peter Norvig, director of research, and Arun Majumdar, vice president for energy. The Importance of Being Seen: Viewability and Brands...
The dust has settled from the re-election campaign of 2012, and it is now clear that a unique place in time enabled the right strategy powered by the right technology, implemented by the right talent to influence individuals to embrace a multi...
The series finale of "Cheers" was watched by 84 million people, which is more than double the all-time highest rated episode of "American Idol". The Platform-Shifting Digital Media Consumer To even begin to answer this question, one must grapple...
The American Foundation for Equal Rights, YouTube recently added five tailored Playbook Guides – for education, media companies, music, nonprofits, and sports – to be used in conjunction with Version 3 of the Creator Playbook, which is the main...
Ron" Popeil, an American inventor and marketing personality, who is best known for using the phrase, "But wait, there’s more! As Craig hinted during his presentation at the session on Harnessing the Power of B2B Video Marketing, Orabrush is now...
Facebook and Twitter are hoping to change that, particularly when it comes to commerce (see: Facebook Graph Search and Twitter enabling instant commerce with American Express), but for now the data says that Taylor is right.
The issue becomes more murky when you think of undisclosed product placements in high-profile movies or television programs such as "American Idol". Watchers of "American Idol" know that a branded cup of Coca-Cola is constantly present on stage.
American Customer Satisfaction Index (ACSI) Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales...
When McDonald’s set out to promote the livelihood of American farmer’s with their “Meet the Farmers” campaign, they didn’t stop to consider the potential dangers of using the somewhat ambiguous hashtag #McDstories.
Thousands of merchant offers have since been promoted on the platform, resulting in millions of dollars in savings for card members, Brad Minor, VP of public relations and social media communications at American Express, told ClickZ.
Brand channels like Gillette is American Family Insurance have access to what are called “gadgets” and “Engagement Products. The basic YouTube Brand Channels like eHarmony and Netflix are given to Google and YouTube advertisers who exceed a minimum...
Cause and Consequence started with the continued growth of search with the North American SEM industry projected to grow by to $23 billion over the year. Learn More percent of tech consumers use social media
An American Apparel ad for a "Hurricane Sandy Sale" sparked backlash from the Twittersphere. American Apparel is just one of several companies that committed online marketing faux pas in times of crisis.
What most captured the interest of the American public this year? American Idol - most searched TV show Facebook - most searched social media site Congratulations, Kim K. Sisters Khloe and Kourtney Kardashian failed to make the top 10 for most...
While 56 percent of American shoppers said they would be supplementing their online shopping experience by heading to brick-and-mortar stores for Black Friday deals. American marketers have done a masterful job at crafting the traditional kick-off...
Balihoo's study focused on 384 North American national brands to come up with its statistics. However, the research also points out that those brands earning an average revenue of $100 million to $250 million are more likely to use social media...
It's about as accurate as American Indians doing Analytics on smoke signals and looking for a standard. If you are spending money on paid advertising, whether that be paid search clicks, social media clicks or even measuring the clicks from your...
An award-winning copywriter and content developer, she offers both direct and digital marketing experience, both client-side and agency-side, and has worked on major B2B accounts that include American Express, Intuit, Xerox, IBM, Pitney Bowes, and...
Brazil commands 70 percent of all Latin American e-commerce sales and has highest per capita online spend," Galli said. With the online market in Brazil showing a distinctive propensity towards mobile and social as the de facto access points to the...
We'll be joining brands such as Facebook, Quora, Marriott, American Express, Gap, Macy’s, Yelp and Skype to discuss "the CMO agenda" and future of marketing automation for websites, search engines, and social media.
