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  1. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    There has been a drastic increase in the talk about symptom checkers as a whole, as so many people use them and more have begun to be launched, such as a dental symptom checker by the American Dental Association.

  2. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Former Senator Chris Dodd, now the Chairman of the Motion Picture Association of America, has been one of SOPA’s most vocal supporters. Indeed, at that time, the MPAA and other major content producers including Activision, NBC Universal, Viacom...

  3. How to Target Ethnicities on Facebook

    Use interest footprints for this as well: “[ethnicity] association,” “[ethnicity] Coalition,” “[ethnicity] society,” “National [ethnicity],” etc. To accomplish this, simply use traditional interest footprints for declaring ones ethnicity such as...

  4. Top Level Trends of SEM Worldwide in 2010 and 2011

    The industry is growing fast, organizations such as Search Engine Marketing Professional Organization, Interactive Advertising Bureau, and Web Analytics Association have all been working hard to establish standards and best practices in...

  5. Mobile Marketing Session at SES New York and Mini MBA Program at Rutgers

    Or click on "CellAntenna to Exhibit at American Correctional Association 2011 Winter Conference" to see another example. According to a new survey from the Association of National Advertisers and the Mobile Marketing Association, 88 percent of...

  6. Elixir Interactive Online Reputation Management Case Study

    Downhill is a frequent speaker at Ad:Tech, AMA, Search Engine Strategies, SMX, Searchnomics, American Marketing Association, PRSA and the Society for Women Engineers. Anne Kennedy, the founder of Beyond Ink, interviewed Downhill about viral...

  7. The Relaunch of Syfy: When Search Shapes the Brand

    The American Marketing Association defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

  8. Google Analytics Evangelist Avinash Kaushik to Be Featured in SES Webcast on January 12

    He recently received the 2009 Statistical Advocate of the Year award from the American Statistical Association. In addition to the webcast, Kaushik is scheduled to deliver a keynote speech at SES New York, the industry's largest search engine...