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American Express

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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. Finance-related information is often dismissed as boring and dry and a pain to read.

  2. Foursquare Self-Serve Ads Now Open to All Local Businesses

    Foursquare has partnered with American Express to offer a $50 ad credit to early adopters with claimed businesses, valid until December 31, 2013. Location-based social networking brand Foursquare has rolled out self-serve ads to all advertisers, in...

  3. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Manager of Enterprise Search – American Express The great philosopher Heraclitus once said "change is the only constant". But wait? Einstein said a similar thing about the universe. Even the very subject on the correlation of change and constant in...

  4. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Social customers will tell an average of 42 people about a good customer experience, and will tell an average of 53 people about a bad customer experience (Source: 2012 American Express Global Customer Service Barometer)

  5. Undoing SEO Damage Caused by Global Reputation Management Disasters

    He apologized, showed sincerity, and he encouraged customers to express their concerns on Facebook. For example, Nissan’s “Moco” which was launched in Latin American markets failed to take off because nobody really wanted to drive a  “booger” car...

  6. 5 Facebook Timeline Brand Page User Insights and Tips for Marketers [Study]

    They examined six different implementations of Timeline for brands, using American Express, Pizza Hut, Manchester United, Gap, Coldplay and Coca-Cola as examples. Users find some elements confusing, such as unexpanded apps and the “See More” breaks...