Facebook and Twitter are hoping to change that, particularly when it comes to commerce (see: Facebook Graph Search and Twitter enabling instant commerce with American Express), but for now the data says that Taylor is right.
American Express is working with Twitter on a payment system that will let people spend money with short messages. Described as "seamless solution that redefines what's possible in the world of social commerce", Amex Sync requires that you...
Everywhere we look in the wake of the Newtown, Connecticut tragedy, people and companies are struggling to somehow express their sympathies without crossing the boundaries that could make their messages appear self-serving or selfish.
An award-winning copywriter and content developer, she offers both direct and digital marketing experience, both client-side and agency-side, and has worked on major B2B accounts that include American Express, Intuit, Xerox, IBM, Pitney Bowes, and...
We'll be joining brands such as Facebook, Quora, Marriott, American Express, Gap, Macy’s, Yelp and Skype to discuss "the CMO agenda" and future of marketing automation for websites, search engines, and social media.
Fashion Express, Victoria’s Secret, Bloomingdales, 6pm.com and Loft.com—each netted more than 3 times as many impressions per category KW per day as Amazon. American Girl, Lego, Hasbro, Toys "R" Us and Children’s Place all garnered more desirable...
Social customers will tell an average of 42 people about a good customer experience, and will tell an average of 53 people about a bad customer experience (Source: 2012 American Express Global Customer Service Barometer)
He apologized, showed sincerity, and he encouraged customers to express their concerns on Facebook. For example, Nissan’s “Moco” which was launched in Latin American markets failed to take off because nobody really wanted to drive a “booger” car...
When sites like Businessweek and American Express give you the opportunity to create profiles and participate in the discussion, with links coming along for the ride, you take them. Let me state right up front that this month's column is an opinion...
American Express comes in with a 78 and is a thought leader. Klout, PeerIndex, Kred, and Percollate are today's social influence reporters. Like it or not, marketers, brands and individuals are getting scored, ranked and labeled as a specialist, a...
American Express Open is one of the launch sponsors of the management system, which also promotes non-Yahoo marketing platforms like Orange Soda and Constant Contact. Yahoo Small Business hopes to grow by offering small businesses an integrated...
They examined six different implementations of Timeline for brands, using American Express, Pizza Hut, Manchester United, Gap, Coldplay and Coca-Cola as examples. Users find some elements confusing, such as unexpanded apps and the “See More” breaks...
Twitter and American Express have announced a new partnership that will see the companies offer $100 of complimentary Twitter advertising to the first 10,000 SMBs that sign up. Businesses must have American Express accounts; such participants will...
In exchange for this, such legislation would engender censorship that will simultaneously be circumvented by deliberate infringers while hampering innocent parties’ right and ability to communicate and express themselves online.
We oppose the passage of the SOPA bill as currently drafted, but hundreds of millions of customers rely on our services every day so we don’t plan to shut those down to express our view. To call attention to two bills that would result in massive...
Other launch partners receiving more robust brand pages include brands like Coca-Cola, Nike, Dell, American Express, McDonald's, Best Buy, Subway, JetBlue, and Heineken. Twitter unveiled a new site design yesterday during an event at the site of...
Diageo, Walmart, and American Express are just a few of the big names that deepened their marketing relationships with Facebook during the past year. Gowalla co-founder Josh Williams revealed the deal in a post on the company's official blog.
No words can adequately express our sadness at Steve’s death or our gratitude for the opportunity to work with him. I want to express my deepest condolences at the passing of Steve Jobs, one of the founders of our industry and a true visionary.
Facebook recently partnered with American Express OPEN (the company’s small business division) to give cardholders Facebook advertising credits as a potential points reward. American Express gave an extra back-scratch by giving those cardholders...
Further, according to the Google Blog post announcing the launch, “Visa, Discover and American Express have made available their NFC specifications that could enable their cards to be added to future versions of Google Wallet.
