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  1. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    For those of you who haven't heard of the Flesch-Kincaid test, it is a test that measures reading comprehension for contemporary (American) English. The search and social media industries are inundated with many myths, misconceptions, and mistaken...

  2. Google Analytics Language Report: What You Can Learn About Your Visitors

    To get around having many rows for the same language, you may wish to group the various version of a language together so that you can analyze all English readers in one go. English. In the real world, we talk about languages by using their name...

  3. International Expansion: Break Down Barriers With Google+ Hangouts

    Then all three of you – you the English speakers, your clients the Japanese speakers, and the translator – can communicate easier without having to rely on the sub-par Internet translations. Example: If you're doing business with Japan, you're...

  4. Undoing SEO Damage Caused by Global Reputation Management Disasters

    You will want to track all of your English terms as well as your X language terms per country. For example, Nissan’s “Moco” which was launched in Latin American markets failed to take off because nobody really wanted to drive a  “booger” car around...

  5. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Actually, it’s more American than English. Well, Jargon-Bot will automatically detect business jargon or business speak and provide you with real-time translation in plain English. Here’s a recap of all the April Fools’ Day fun from this year.

  6. How to Launch an English Only Global Search Marketing Campaign

    International English is quickly being standardized as a mix of American and British English; however it isn’t adopted en masse. The majority of English speakers are actually not American, so “colour” is “color”, “labour” is “labor” and so on.

  7. The Sun Never Sets on the Wide, Wide World of Online Video

    You don’t need to read English to enjoy this clip. This means the average American video viewer watched almost 170.6 videos that month. In the 21st Century, I’d use the phrase “the sun never sets on the wide, wide world of online video” to describe...

  8. Macy’s.com Demonstrate Ways to #Fail with Your Country Selector

    Choosing a “shipping destination” and then a “currency “ is fine but, if, when I 'save and continue', I’m not offered up translated content but, instead, I am redirected to a “foreign persons” version of the website, which is in English, I could...

  9. SEO Your Website For Foreign Languages in Your Domestic Market

    Last week here at Search Engine Watch, Dave Davies raised some key points about strategies for optimizing your website for English-speaking foreign markets, such as (for U.S.companies) Canada or the UK.