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American Customer Satisfaction Index

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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    American Customer Satisfaction Index (ACSI) GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights...

  2. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Access to consumer satisfaction commentary and actual access to consumers in the social realm has lengthened the relationship between consumer and brand, giving brands the chance to create and cultivate valuable brand advocates.

  3. News Sites Beat Search Engines in Customer Satisfaction

    The University of Michigan's American Customer Satisfaction Index (ACSI) measures user attitudes in 35 industries, including nearly 200 companies and government agencies, ranging from traditional retail to hotels to government agencies like the IRS.