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American College Football

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  1. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    For example, Twitter teamed up with ESPN for both College Football and now NCAA tournament tweeted replays. For "American Idol", where you see the bottom third of the screen filled with live Twitter voting, he describes Twitter as a "character" on...

  2. Meet the Conference Speakers at SES London 2009 – Part 1

    I interviewed Matt at SES London 2008 about the Ohio State Buckeyes (the college equivalent of Manchester United in American football) and the show's ability to connect SEO and SEM. If the economy in the U.K.is anything like the economy in the U.S...