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American Association Advertising Agencies

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  1. Google Pays $500M to Avoid DOJ Prosecution on Drug Ads

    Google’s AdWords policy was updated in February 2010 to "only accept ads from pharmacies accredited by the National Association Boards of Pharmacy VIPPS program, and from online pharmacies in Canada that are accredited by the Canadian...

  2. Online Advertising: The End of Cookies?

    So when another news site pushes ads for the American Psychological Association's latest report using the Google ad exchange, I know we as an industry have officially crossed the line. This is the stuff spy agencies use.

  3. IAB and AAAA Issue New Terms and Conditions Standards for Interactive Industry

    The Interactive Advertising Bureau (IAB) and the Association of American Advertising Agencies (AAAA) first released standards for Terms and Conditions in the interactive advertising industry in 2002. The new version, 3.0, includes performance-based...

  4. Advertising Association Urges DOJ to Approve Microsoft-Yahoo! Search Deal

    The American Association of Advertising Agencies (AAAA) has written an open letter to the U.S. But with the changes in the advertising industry over the past few years in addition to the current global economic uncertainty, it's no surprise that...

  5. Trade Groups Outline New Behavioral Advertising Standards

    The groups are The American Association of Advertising Agencies (AAAA), The Association of National Advertisers (ANA), The Direct Marketing Association (DMA), and The Interactive Advertising Bureau (IAB).

  6. SearchDay | Should You Target the Head or the Long Tail?

    The four groups are: The American Association of Advertising Agencies (AAAA)The Association of National Advertisers (ANA)The Direct Marketing Association (DMA)The Interactive Advertising Bureau (IAB) The Council of Better Business Bureaus (BBB) is...