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American Airlines

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  1. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    For example, American Airlines offers access to the Admirals Club lounge for free if your Klout score is high enough, and Caesars Palace will give "points" for tweeting and posting to Facebook. The new ClickZ Live conference series kicked off in...

  2. Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know

    This wide-reaching study of paid search campaigns included data from more than 800 advertisers including Macy's, University of Phoenix, Kayak, Salesforce.com, Hawaiian Airlines, and other well-known brands and agencies, which in total spend over...

  3. Google Acquires Travel Search Firm ITA for $700 Million

    And its customizable flight data organization tool is used by leading airlines and travel distributors worldwide including Alaska Airlines, American Airlines, Bing, Continental Airlines, Hotwire, Kayak, Orbitz, Southwest Airlines, TripAdvisor...

  4. Hot Topics: Volcano in Iceland, Ash Cloud Over Europe, and Air Traffic

    So, let's say you're the SEO at one of the airlines that wants to book a bunch of tickets on transatlantic flights. But, among the American speakers who are confirmed to be at the International Search Summit are Steve Capone of Nokia, Shari Thurow...

  5. Google to Provide Free Wifi on Virgin America Flights This Holiday Season

    Airlines have increasingly been introducing Wifi to their flights so that passengers can browse the internet while traipsing the planet. If you're flying Virgin American during the holidays, that Wifi connection will be free courtesy of Google.

  6. Trademark: The Next Generation

    To date, we've seen everyday brands like American Airlines and Louis Vuitton sue search sites over the use of trademarks in search results. It's a crazy mixed-up world out there. We stand on the precipice of disaster in regulating just about...

  7. Court Denies Yahoo Request To Move Trademark Case

    Circuit Court of Appeals in New Orleans rejected Yahoo's bid to move the trademark suit brought by American Airlines in a Texas court. One has to wonder how long it will be before Yahoo settles with American Airlines, like Google did last year.

  8. 10 Ways Twitter Can Make Money

    American Airlines and Lufthansa unsuccessfully tried to build their own social networks. How can Twitter make money? That's the billion-dollar question. This question is important for Twitter, as well as its users and global advertisers.

  9. Search Trademark Hobby Kit

    Or, instead of forcing search engines to be the brand police, we can simply tighten up controls on match types so a bid on the term "airline" by Continental won't appear when we search for "American Airlines.

  10. SearchDay: What Are You Converting?

    American Airlines Launches In-Flight Internet Access Service Posted by Nathania Johnson Aug 20, 2008 American Airlines today began offering in-flight internet access on select flights. TimAsh What Are You Converting?

  11. Who Owns the Brand?

    The American Airlines brand belongs exclusively to American Airlines. American Airlines is just the latest in a series of lawsuits, yet the courts have consistently ruled that a search site is not liable for brand confusion.