It was pretty insulting to them when just because they have an accent someone would slow down and speak to them with simple words. Including same language content…American English translated to British English.
Would a British accent or American accent improve or hinder the conversion rate? They A/B tested the voiced over demo video globally, one using an American accent and one using a British accent. Overwhelmingly, the British accent improved...
While my dad was a business owner, he had problems due to his accent. He learned English, but still had a thick accent that made it difficult for him to communicate with people. At his core, he believes in the responsibility to buy American.
Accent Is On Search American based sites however, so if you're outside the US, order early and cross your fingers. Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we've spotted but not blogged...
And people may not include a word's accent mark when performing a search. In Latin American, online behavior is very different because people surf with dial-up," said Lucas Morea of LatinEdge. Here's advice from global search marketing experts on...
