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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Scott uses the example of Costa Rica Expeditions, a Central American ecotourism company. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready.

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. Finance-related information is often dismissed as boring and dry and a pain to read.

  3. 5 Fast Facts about the EU's Privacy Ruling on Google

    Lee Rowlands, attorney for The American Civil Liberties Union, commented on the EU court ruling, "This result is incompatible with the right to free expression, and it would not be possible on American soil due to protections guaranteed under the...

  4. Nuances of Spanish Language Search Marketing

    Cultural differences in the use of technology abound in Latin American countries. The cultural differences between North American countries and South American/Latin American cultures are vast. However, with so many Latin American countries, it...

  5. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    For example, American Airlines offers access to the Admirals Club lounge for free if your Klout score is high enough, and Caesars Palace will give "points" for tweeting and posting to Facebook. The new ClickZ Live conference series kicked off in...

  6. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    For those of you who haven't heard of the Flesch-Kincaid test, it is a test that measures reading comprehension for contemporary (American) English. The search and social media industries are inundated with many myths, misconceptions, and mistaken...

  7. Content Marketing Put a Man on the Moon, What Can it Do For You?

    For the space enthusiasts and sci-fi cult-followers who create and follow the GIFs and memes branded with "Star Wars", "Space Odyssey", and "Star Trek", "Marketing the Moon" captures the challenges and the ultimate success of marketing one of the...

  8. Yandex & Google: A Big Change for Russia's Display Ad Market

    Oleg Nazarov-Bruni of HubRus DSP believes that the market will grow as fast as the American market grew and that the spend for Real-Time-Bidding will be about 30 percent of media budgets. Today, we are finding it much more effective than classic...