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  1. 10 Vital Steps to Building Social Influence

    The dust has settled from the re-election campaign of 2012, and it is now clear that a unique place in time enabled the right strategy powered by the right technology, implemented by the right talent to influence individuals to embrace a multi...

  2. International Expansion: Break Down Barriers With Google+ Hangouts

    Seeing the way that someone speaks helps you to see that they are smiling and/or they are interested in what you have to say – they're just not interested in bothering with the “how are you doing, I'm doing well" waste-of-time American stuff.

  3. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the lucrative UK mobile consumer audience as well. Mobile advertisers spend more per UK mobile consumer than...

  4. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Abraham Lincoln - Old, musty, remnant of American history Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new...

  5. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    For "American Idol", where you see the bottom third of the screen filled with live Twitter voting, he describes Twitter as a "character" on the screen. Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global...

  6. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    There has been a drastic increase in the talk about symptom checkers as a whole, as so many people use them and more have begun to be launched, such as a dental symptom checker by the American Dental Association.

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    American Customer Satisfaction Index (ACSI) Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales...

  8. Valentine’s Day Ferris Wheel Google Doodle Searches for a Perfect Match

    Forgoing the traditional Valentine's Day Doodle, Google has produced a new interactive Doodle primarily honoring American engineer George Ferris. Today's Google Doodle depicts a carnival scene with the traditional Google letters illustrated as rides.

  9. Lance Armstrong, Manti Te’o & the Power of Content

    In American culture, cyclists don’t get the same respect as other athletes – nobody collects cyclist trading cards or has a fantasy peloton. Other riders, even other Americans, won the Tour de France multiple times – it was the hero story that...