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  1. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    For example, American Airlines offers access to the Admirals Club lounge for free if your Klout score is high enough, and Caesars Palace will give "points" for tweeting and posting to Facebook. The new ClickZ Live conference series kicked off in...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Five of the top five North American airlines. Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can also be a confusing time; countless options to track data and our customers often leave...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    For those of you who haven't heard of the Flesch-Kincaid test, it is a test that measures reading comprehension for contemporary (American) English. The search and social media industries are inundated with many myths, misconceptions, and mistaken...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    For the space enthusiasts and sci-fi cult-followers who create and follow the GIFs and memes branded with "Star Wars", "Space Odyssey", and "Star Trek", "Marketing the Moon" captures the challenges and the ultimate success of marketing one of the...

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    Oleg Nazarov-Bruni of HubRus DSP believes that the market will grow as fast as the American market grew and that the spend for Real-Time-Bidding will be about 30 percent of media budgets. Today, we are finding it much more effective than classic...

  6. Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

    Leadtail and DNN examined the patterns and behaviors of marketers on Twitter in Q4 2013 with a focus on those who work at North American companies with 50 to 5,000 employees. Ever wonder what marketing publications and content matters most to...

  7. Doodle 4 Google 2014 Contest has Begun

    Christoph Niemann, designer, artist and author featured in TIME, the New York Times, and American Illustration "If I could invent one thing to make the world a better place. This is the thought occupying many young minds right now.

  8. Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers

    For the second year in a row, NORAD (North American Aerospace Defense Command) is using Bing Maps for their annual Santa tracker. Google is running their own Santa Tracker, which has officially launched for this holiday season.

  9. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    Of course, more specific terms like "Jacksonville Jaguars" or "Central American jaguar" could eliminate some confusion, but "jaguar" was still the key term. There was a time when web copy written primarily for users or for search engines was quite...