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  1. Search Marketing in Brazil: Report from SES Latino

    Let's take SES Latino as an example: during one of the panels, a speaker listed what he said to be the most important community websites within Latin America. I recently conducted an interview with Marcelo Sant'Iago the Director of Business...

  2. Search marketing to Latinos – Interview with Manny Ruiz of Hispanic PR Wire

    Grant Crowell interviews Many Ruiz, President and CEO of Hispanic PR Wire on optimizing news releases for the Latino market. We have built a Latino-exclsuive network for almost 4 years now, building alliances with Hispanic news websites, most of...

  3. Implementing your Search Strategy for the Latino Market, Part 2

    Paul Saffrey, managing director of SilverDisc Chile, says you should compare search engines advertising geo-targeting capabilities for Latino markets, since not all of the features and reach that are already provided in their U.S.version may carry...

  4. Implementing your Search Strategy for the Latino Market, Part 1

    In this final two-part article, we discuss ways to implement those strategies as recommended by established search marketing professionals in the Latino arena, and offer a resources list to help you promote your content in Latino Web sites...

  5. SES Latino -- Interview with Conference Chair Nacho Hernandez

    So I think one of the key tasks, and why I wanted to become conference chair for SES Latino, was because there is a lot of education that is needed for Latin America. Nacho Hernandez, founder and CEO of iHispanic, a consulting firm for search...

  6. Planning your Search Strategy for the Latino Market

    Many speakers at SES Latino have headquarters or branch offices right in the U.S.many with additional offices or partners in Latin America. Distinguish between Latino search user segments Francis Petty, Online Marketing Manager of LaNacion S.A...

  7. SES Toronto & Latino Edition 2007 - wrap ups

    Our hosts, Andrew Goodman and Chris Sherman (SES Toronto) and Nacho Hernandez (SES Latino Edition), sponsors, exhibitors and delegates all came together for two 2-day events on opposite ends of North America and all seemed to go home with a better...