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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you know your market is in North and South America, the followers you pick up from Germany, India, and Malaysia won't be worth much more than a number in one of your circles. Don't lose sight of the fact that there is indirect Google search love...

  2. Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

    And North America experienced a 111 percent growth in mobile ad revenue in 2012, according to IAB, with search ads being a key driver of that growth: In a near-tie was North America at 39.8 percent. For more information and specific stats for other...

  3. The Growing Importance of International Mobile Search

    These figures represent the constantly increasing rates of Internet penetration and accessibility in developing markets such as Latin America and Asia. The ratio wasn't quite as high in developing regions such as Africa and South America but the...

  4. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    Perry’s views are not limited to North America. She publishes a new video every week – a discipline that keeps verypink.com at the top of natural search results on YouTube. YouTube has transformed Perry’s business from a tiny local effort into a...

  5. ModCloth Converts Customers into Brand Evangelists with YouTube

    In 2010, ModCloth was named one of America’s Fastest Growing Retailers by Inc. Compared to their average $0.55 cost-per-click search campaigns, ModCloth has been able to strategically reach even more customers with an average $0.06 cost-per-view...

  6. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Congress cannot stand by and do nothing while some of America's most profitable and productive industries are under attack," said his statement responding to the White House. Indeed, at that time, the MPAA and other major content producers...

  7. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    It’s not likely we’ll see these new cookie laws passing in North America any time soon. On content quality, Essex would like to see search marketers do their part to clean up the web. Mike Grehan, Global VP - Content for Incisive Media (our parent...