Nielsen has done a good job creating default personas for many of America's top audience segments. To the world outside of your colleagues, clients, and partners, your website is your company. It's the digital reflection of your brand.
Michael Slaby, former Chief Technology Officer, Obama for America 2008, and Chief Integration must be prepared to fail a little bit or you’ll never do anything new” Slaby said. After success in supporting the president’s re-election, Obama for...
Twitter Partners With BBC America to Promote Branded Videos – MashableThe first "in-Tweet branded video synced to entertainment TV series". A new analysis says Google Image Search traffic is down 63 percent on average.
How it brought together the best from Europe and North America to discuss digital marketing and improve business, so it's been on my radar forever. This morning I caught up with Duane Forrester from Bing as he prepared to kick off the Reykjavik...
Facebook's founder and CEO Mark Zuckerberg has been voted America's most popular CEO. Ninety-nine percent of employees at the social network saying they 'like' their hoodie-wearing boss, according to a recent survey by job site Glassdoor.
At the time, this seemed about as good as an idea as trying to come up with another fast food restaurant that was going to dominate America. When using AdWords or any advertising medium, you always create ads with the prospect in mind.
By region the Middle East and Africa, Asia-Pacific and Latin America will see the largest growth rates. Sixty-three percent of users in the Middle East and Africa use social media while watching TV and 52 percent in Latin America do the same.
Or, if I can’t afford America’s most expensive 30 seconds of airtime (between $3.7 million and $3.8 million in 2013), can I take advantage of the event in other ways online? Experienced marketing and advertising professionals don’t watch the Super...
This cutting edge wireless network will help to cement New York's reputation as a leader in technological development, will help the city continue to attract business and grow our booming Silicon Alley, and will take us one step closer to our goal...
Mike Cherenson is a former Chair and CEO of the Public Relations Society of America (PRSA) and is EVP of Success Communications Group. Many people today recognize that search engine optimization (SEO) and public relations (PR) have much to offer...
The 23 keyword terms sponsored by barackobama.com that gained the most impressions pre-election included both Barack and Michelle’s names (and Bill Clinton’s) as well as several topical issues of importance to Obama’s supporters (Obamacare...
The company is asking consumers to "pledge to make a last toast to the end of the world" and pointing them to participating bars and bistros across North America where they can go to celebrate "La Fin du Monde Day.
This gets a bit difficult to wrap your head around because websites can be both multilingual and multi-regional, for example you could have a soccer (futbol) site with different versions for the USA and for South America, and both Spanish and...
Google has signed a deal to provide in-flight YouTube videos on Virgin America airlines. While the service will be limited to Virgin America flights in the U.S.and Mexico, the company hinted that further deals could be in the works.
Google spent more on U.S.lobbying efforts than any other technology firm in America, according to statistics from the Center for Responsive Politics (CRP). Google reportedly outpaced Microsoft in lobbyist spending.
Brace yourselves for a rash of stints in rehab, two-week marriages, pregnancy scares and DUIs as America’s finest attempt to vault themselves back into online relevancy in 2013. South America = Salvador, Brazil
It’s been all good news for the fledgling social site since then; in just a year, it became one of the Top 20 social networks in North America and the UK and now has over 10 million users. Pinterest exploded onto the social networking scene last...
I’m watching the fastest growing population in America, that will have over $1.5 trillion in annual buying power within the next three years, not being effectively engaged with by brands on social. Believe it or not, some have attempted leveraging...
These figures represent the constantly increasing rates of Internet penetration and accessibility in developing markets such as Latin America and Asia. The ratio wasn't quite as high in developing regions such as Africa and South America but the...
Google will release new merchant tools in the coming months and plans to roll out PLAs and Google Shopping in Europe, Asia, and Latin America in 2013. Since they announced the transition to a paid model for Product Search results in May, Google has...
