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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We brought IndexTools to North America, which eventually was sold to Yahoo in 2008. The goal of these "lessons" is to help you use what I found worked best and apply these to make your agency better. The lessons are in no particular order, but...

  2. Movie-Themed Halloween Costumes Lead Google Search Trends

    Maleficent and Teenage Mutant Ninja Turtles costumes rank third and fourth, respectively, followed by costumes from Guardians of the Galaxy, Captain America, and The Avengers. What will the most popular Halloween costumes be this year?

  3. Native Advertising for Small Business: The Missing Link?

    According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North America" report, about 65 percent of B2B marketers say that they don’t have a documented content market strategy in place.

  4. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    Mobile search ads dominated in North America and Europe, but not in the Asia-Pacific region, Middle East and Africa, or Latin America. And every region showed growth in search ads, with Latin America showing a 354 percent growth:

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    As you can see above, Wine Racks America’s top three keywords with more than a 97 KEI are "wine rack store," "wine rack design," and "wine cellar ideas. More than 70 percent of mobile searchers use click-to-call when getting to your website.

  6. 5 Takeaways From the World Cup for Global Search Marketers

    Ernesto Bruce, Adidas America's director of soccer, noted on Forbes.com that the 2014 World Cup would be the "largest marketing campaign in the history of Adidas soccer. If you're reading this, then it's highly unlikely that you avoided hearing...

  7. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    If you know your market is in North and South America, the followers you pick up from Germany, India, and Malaysia won't be worth much more than a number in one of your circles. According to Christian Ashlock, Product Marketing Manager at Google...

  8. Nuances of Spanish Language Search Marketing

    It is important when implementing search marketing in Latin America to be observant and respectful of these differences, which is just another way that the Spanish-speaking countries differ from each other.

  9. Future of Search & Content Marketing: Expand Your Mindset

    Think Bank of America, said MacGurn: If users are searching for “B of A” on their mobile device, they’re not likely looking for an “about us” page; they’re looking for contact information. Google, Bing, and Yahoo aren’t going away, but they will...

  10. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    SB: NDN has very broad reach across thousands of America's largest publishers. But digital marketers can be forgiven if they aren't as familiar with the fifth largest property, NDN. NDN ranks ahead of Amazon sites, VEVO, Microsoft sites, Vimeo, and...