Among all the change and ambiguity, the ability to drive incremental revenue and/or leads has remained constant. 2012 has been an exciting year for search marketers. Google released algorithm updates at an unprecedented rate.
As a result, especially with one-word queries, you fall into the ambiguity trap. Fortunately, there are several techniques for clearing up ambiguity in PPC. In normal conversation, ambiguity is often eliminated by the context.
Both “Snog” the social network and “Snog” the frozen yogurt take away any ambiguity with theirs. One famous example of search ambiguity is Apple – are searchers looking for the corporation that sells computers, iPhones, iPods, and iPads, or are...
SEO should sharpen its ability to quantify ROI potential (pre-sales) without breaking Google’s rules, especially through bundled offerings that down-play the perceived ambiguity of search engine rankings.
Ambiguity in the definitions of domestic vs.foreign sites and “facilitates or enables”, to the extent that even sites compliant with DMCA safe harbor provisions may still be vulnerable. In a December 13th post called It’s Still a Blacklist and It’s...
Being used so much in so many different contexts has left the term "link bait" completely immersed in ambiguity due to arbitrary usage. Words get misused all the time for all sorts of reasons. In some cases overuse of a word results in the dilution...
The ambiguity here is that the company designed the website, did the SEO, and hosted the site -- exactly what elements the jury used to determine blame was not separated, but I will be looking over the content of all sites in future.
It's pretty well established that the search engine will recognize ambiguous queries and provide results that are targeted as handling this ambiguity, even if the raw link algo would suggest otherwise.
So even if the football team had 30 different sites that by pure traditional link and content analysis should occupy the top 30 slots in the results, the search engines recognize the ambiguity of the user's search query, and so they make sure that...
Deliberate Ambiguity - Recap of "Don't Call it a Comeback: Semantic Technology and Search" at SES SJ 2009 Ferrás Blog - SES Coverage: Schreibt eure Geschichte Ferrás Blog - SES Coverage: Brand Trademark and Reputation Management
Cost Per Acquisition: How this one is measured has a lot of ambiguity, not only to the analytics programs, but to Web site owners in general. You have your keywords, ads, and landing pages. Thanks to Chris Boggs, you know how to rewrite your URLs.
I like to take pot shots at survey data on a fairly consistent basis due to the inherent ambiguity of answers like "somewhat confident," but in this instance I'll make an exception. Monday saw European markets taking a 7 percent dip while American...
Looking deeper into this, one of the big issues is the natural ambiguity in user search queries. There is a persistent belief out there by many that affiliate marketing is bad. The truth is that it's all in the packaging, and whether or not your...
In a prescriptive news"paper" analysis, ambiguity can be a bitter pill to swallow. Ever FTP'ed a news analysis? Transfer this to Financial Times Piffle file: "Growing Google searches for the right balance.
Since user search queries almost always have some level of ambiguity in them, the search engine tries to supply a sampling of varied results. There is a good post by Adam Lasnik on the processing of spam complaints.
If you decide to use a search engine which says it's a "health information search engine for doctors", instead of one that is labeled a "health information search engine for patients", you have already helped to reduce the ambiguity of your search...
But there's ambiguity in the way the WSJ describes the ad model and I haven't yet had a chance to discuss this with either party. According to the Wall Street Journal, Sprint has launched mobile (local) search has part of a broad new strategic...
But problems arise with the inherent ambiguity of language—words often have multiple meanings, and people can have different interpretations of the same word.The web lacks what librarians call a "controlled vocabulary," a set of terms that have...
A method for reducing ambiguity in geographic location. The inventors of the next document provide some ideas that may reduce some of that ambiguity a little. How good a match ads may be to the content on pages they are served upon through a...
My heritage is in Web analytics, and I founded Bazaarvoice with the goal of associating the ambiguity of word of mouth with tangible marketing ROI, said Brett Hurt, founder and CEO of Bazaarvoice. Word of mouth enabler Bazaarvoice has partnered...
