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  1. Future of Search & Content Marketing: Expand Your Mindset

    Think Facebook, Amazon, Yelp and more. For some, that means local channels. Pinterest (we covered Pinterest’s move to local marketing at SEW, here) And it’s not just the Google or Bing search engine you should be thinking about as a local merchant.

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    In retail, Amazon. In local, there was Yelp. At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for...

  3. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    Conversely, will they take those PLA results as a signal to refine their query or worse – go straight to Amazon.com to search for that right product? Plus, in an age when Amazon reigns over many categories, acquiring, converting and cultivating net...