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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased understanding that brand consistency drives momentous brands such as Apple, Google, and Amazon, responsive is, of course, a no-brainer.

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Those getting the most traffic from search appear to be the big players such as Amazon, Asda, Marks all reported a 4 to 6 percent increase in sales in the five-week period leading up to Christmas, and this shows why you need to start earlier than...

  3. Last-Minute SEO - Here Come the Holidays!

    NOTE: This is actually a strategy employed by large companies like Amazon. Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot...

  4. How to Solicit Feedback from Prospects and Customers

    For example, every couple of months some company or other offers me a $25 Amazon.com gift card to take a customer satisfaction survey. My wife and I are just waking up in a small bed and breakfast in Chimney Rock, North Carolina, which is about...

  5. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Amazon came in with nearly 11 percent of share of voice, but brands didn't fair so well in this category. Amazon and Saks Fifth Avenue also dominated handbags, with 6.79 percent and 5.06 percent impression share, respectively.