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  1. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    Some key brands seem to have really tried to won the space including Amazon and Best Buy in tech, and Princess Cruise and Disney Travel. Many paid search marketers often go about their business of optimizing their accounts without really caring...

  2. Login With Amazon: What is it and Why Should Online Business Owners Care?

    Amazon has announced a new sign-in service, Login with Amazon. As an ecommerce driven company, this is an interesting and intelligent move for Amazon, one which raises notable questions for social sites with login services, online business owners...

  3. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    Offering free shipping has increasingly become necessary for all ecommerce businesses; consumer have now come to expect it, based on their experiences with Amazon, Zappos, and other sites. In a search for “popcorn maker,” the first result is a...

  4. Larry & Sergey: Still Super Rich But No Longer Equally Rich, Says Forbes

    Jeff Bezos, Amazon CEO, was 19th on the list with $25.2 billion net worth. Forbes has released its annual list of the world’s billionaires. While most of the richest people in the world remain the same, one noteworthy change is that Google co...

  5. Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

    Google Shopping's shift to paid cost per click (CPC) listings shook the ecommerce world this year, and similarly affected its performance metrics compared to the other comparison shopping engines (CSEs), most notably Amazon Product Ads.