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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com has dominated the competition. DG: Amazon and Google have become competitors in a few areas of late, such as shopping, entertainment...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    As seen below, Amazon.com customizes the content of the homepage based on products you have viewed in the past: Amazon and Neflix have set the bar for personalization. Amazon and Netflix are prime examples of the successful application of...

  3. 26 Free Must-Have Tools for PPC Success

    Soovle serves up common searches on a multitude of sites, including YouTube, Answers.com, and Amazon, in addition to the usual search engine subjects. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and...

  4. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    And online marketplaces like Amazon and eBay accounted for a large chunk of online revenue. If you're curious about what the state of ecommerce looked like last year, ShopVisible recently released a report that highlights mobile benchmarks, payment...

  5. Future of Search & Content Marketing: Expand Your Mindset

    Think Facebook, Amazon, Yelp and more. Google, Bing, and Yahoo aren’t going away, but they will become less important in the grand scheme of content marketing. This, according to concepts emerging from Covario’s INFLECTIONPoint 2014 event on...

  6. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    NDN ranks ahead of Amazon sites, VEVO, Microsoft sites, Vimeo, and Turner Digital in the latest online video rankings. The top four U.S.online video content properties in comScore's December 2013 U.S.online video rankings are well-known brand names...

  7. PPC Management Operations: The Ultimate Guide

    When you're advertising on the Google search network, it includes other search partners like Amazon and even Yahoo and Bing. Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the optimal level.

  8. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Sixty percent of shoppers purchased a product from Amazon or another online competitor while they were actually in a store, because the store wouldn't match the price. Google paid search results that included pictures of products influenced 31...