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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Amazon came in with nearly 11 percent of share of voice, but brands didn't fair so well in this category. Amazon and Saks Fifth Avenue also dominated handbags, with 6.79 percent and 5.06 percent impression share, respectively.

  2. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Sure, some of them are probably connected to direct competitors that offer similar services to ours, but most likely they are also part of the communities surrounding Amazon, eBay, and tons of other brands that offer online shopping.

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    The service mimics established players such as Spotify, Apple-owned Beats Music, and the recently announced Amazon Prime Music. There are some shady dealings going on behind the scenes at YouTube regarding its new streaming music service.

  4. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com has dominated the competition. DG: Amazon and Google have become competitors in a few areas of late, such as shopping, entertainment...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    As seen below, Amazon.com customizes the content of the homepage based on products you have viewed in the past: Amazon and Neflix have set the bar for personalization. Amazon and Netflix are prime examples of the successful application of...

  6. 26 Free Must-Have Tools for PPC Success

    Soovle serves up common searches on a multitude of sites, including YouTube, Answers.com, and Amazon, in addition to the usual search engine subjects. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and...