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  1. Elixir Interactive Online Reputation Management Case Study

    Downhill is a frequent speaker at Ad:Tech, AMA, Search Engine Strategies, SMX, Searchnomics, American Marketing Association, PRSA and the Society for Women Engineers. Elixir Interactive has shared a very unusual online reputation management study.

  2. The Relaunch of Syfy: When Search Shapes the Brand

    To bring us back to the original AMA definition: a brand is an identity, and an identity can easily get lost in the clutter of search. How do you define a "brand? Traditionally when you think of a brand, you might envision a logo, a sponsorship...

  3. SEO Standards Signal the Maturing of Our Industry

    If we, as an industry, come up with standards that the majority of us can agree on, and then make this information available to marketers via targeted distribution through associations such as the AMA and the DMA, among others, we take a giant...