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Always Be Testing

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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Rather, you should always split test any change to your ad copy, including the tips below, since a rule may or may not work for every advertiser and situation. However, copy optimization, i.e.testing a succession of alternate ads to find the best...

  2. How Can SEOs Sell "Shiny, Sexy" Search?

    However, stressing the value of search for product testing and development isn’t always enough, Saify said, in which case selling search to skeptical clients becomes about packaging "sexier, shinier search as a real-time PR channel.

  3. HFT firms ‘learned a lot’ from Knight Capital loss

    My team looks at the code to make sure the controls are there and we carry out testing to try to break them. The bottom line, he said, is that algorithmic trading is "a lot faster, and if things go wrong, they can go wrong very quickly and in a big...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I highly recommend testing a number of the top landing pages post-Panda recovery via fetch and render. And you can always use a combination of tools to slice and dice various sections of a website. Then you have months of recovery work with hope...

  5. Google Tests Knowledge Graph with “In the News”

    Google is testing a new Knowledge Graph feature called "In the news," per reports. We're always making improvements to Search," a Google representative wrote in an email. According to Search Engine Land, searching for reality star Jill Duggar of...

  6. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    I have always felt that the success of digital marketing is often attributed to the assists of other channels. It’s critical that the master tag is across all digital touch points and that the tag management system that you use provides the ability...