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  1. Search Engine Marketing Checklist for Hotel Marketers

    A hotel booking engine website should always have three major page types and they normally serve well as landing pages for both paid search campaigns and search engine optimization campaigns: Always check pages are being indexed by Google and Baidu...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Always have an agenda for every meeting and estimate the time needed. Please share your agency stories, lessons, or comments below as I always appreciate the feedback. The lessons are in no particular order, but include challenges from starting...

  3. Introducing the Local Marketing Adoption Curve

    But local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing. Local marketing success is dependent across search, social, and mobile - a complex ecosystem that is...

  4. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for...

  5. Deal With the Big Rocks First

    There is always room for minor things, later. Website optimization methods focus on incrementally optimizing a site to increase conversion rates. These methods may only generate lifts of tenths of a percent, but, to many websites, that’s still tens...

  6. Google Adjusts Standards for Newsworthy Material

    Google News has always maintained a strict set of guidelines for which sources it will display in the "In the News" section. But now, as evidenced by a discovery by Search Engine Land, Google News has clearly changed its standards.

  7. Drive Your Clicks In-Store With Local Inventory Ads

    It simplifies the purchase journey of users, which will always help minimize drop-offs. As well as the price, title, and image, these ads will also display a store marker. This new information is pulled from an in-store inventory feed, making these...

  8. How to Work When Nothing Seems to Work

    SEO and consultancy have always gone hand-in-hand. Accept that the errors will be made and mistakes can always be corrected All the same, you have a job to do and/or a contract to fulfill, so "the best" in the SEO business usually find a way to get...