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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    While that isn't always true in conversion optimization (you need to test everything before blindly applying the tactics that worked for one website to your website in a different industry), there is a good deal of information to be gleaned from...

  2. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Marketers don't always think about Twitter as a tool to increase newsletter subscribers. If you want to grow the list quickly, you can always put some money behind it with Twitter advertising. The fans that regularly read your newsletter are often...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    User research takes many forms, but it always means getting out of the office and meeting with actual users. Do they always say "it depends" or do they give examples of the pros and cons of specific design approaches?

  4. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    And that's always a good thing. If you're marketing internationally, it is important that your content is translated properly. Why? Even though many countries have English speakers, your prospective customers might only speak the native language.

  5. 10 Shocking Facts About Content Marketing Today

    Furthermore, company blogs can quickly become a go-to resource for other people in the industry, assuming posts are always educational and relevant. That being said, publishing your content on websites such as Facebook and Twitter isn't always enough.