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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for every product or service you offer right out of the gate, will most always result in failure. Most SEO campaigns are destined for failure because expectations...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Bidding by keyword in standard search campaigns will always give us the most control. Search is continually growing as an important revenue source for e-commerce businesses. But it can be a difficult area to manage, especially if your business has...

  3. Google Tests Knowledge Graph with “In the News”

    We're always making improvements to Search," a Google representative wrote in an email. Google is testing a new Knowledge Graph feature called "In the news," per reports. According to Search Engine Land, searching for reality star Jill Duggar of...

  4. What’s the Deal With Links From M.Biz? Should You Disavow?

    My blacklist of domains that I almost always disavow contains more than 2,000 m.biz subdomains. Several times a week I get an email from a site owner who is asking whether they should disavow links to their site that come from m.biz and m.biz clone...

  5. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Content has not always been viewed in such high regard as it is now. When it comes to backlinks, webmasters should always choose quality over quantity. In addition, Searchmetrics says the quantity and quality of backlinks remains crucial because...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the big challenges with content that attracts links for enterprise companies is that it isn’t always focused on the end consumer. Typically (although not always), the kind of content that attracts links is content that solves problems...

  7. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    As an agency we have always developed our own internal guidelines to make sure that link acquisition is more natural and content-driven. Always have something to offer the publisher that they can’t get elsewhere (not money - unless the link...

  8. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I always have a number of devices accessible so I can test websites across various phones, tablets, sizes, operating systems, etc. They fire up Chrome or Firefox on their desktop computer and start looking around.