I think privacy has been taken well into account by Facebook,” says Rebecca Lieb, an analyst at Altimeter Group. Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like...
Twitter is making its native advertising portfolio approachable to small- to mid-sized businesses because it needs to," says Brian Solis, principal analyst at Altimeter Group. Paid media allows every business to expand their reach, but it takes...
The benefit is getting a message in front of qualified leads, in this case a segment identified by the advertiser that would otherwise be difficult to impossible to match," notes Rebecca Lieb, analyst at The Altimeter Group.
In fact, a recent report from the Altimeter Group, “The Converged Media Imperative: How Brands Will Combine Paid, Owned and Earned Media,” stated “…disparate tools leave marketers kneecapped at the workbench.
Last week, Altimeter Group published its report "The Converged Media Imperative," which explores how paid, owned, and earned media can join together to become a disruptive force in digital marketing strategy.
This is evident in a recent report by the Altimeter Group, which shows that developing ROI measurements is the primary focus of 48 percent of social strategists. Social media ROI has been a hot topic of late and will be a primary focus of many...
Jeremiah Owyang and the folks at Altimeter Group have put out a great report on the career paths of the social strategist. Thanks to Jeremiah and the Altimeter team for their great work and research. Those phases, and the descriptions, are:
Apple has most certainly validated the tablet market, with the iPad in conjunction with AT&T, so it's not surprising that other carriers are going to be looking for other partners to bring other devices to market," said Michael Gartenberg, a tech...
A: Lee Odden (TopRankBlog) Jeremiah Owyang (Altimeter Group), Mashable, Charlene Li & Josh Bernoff (Groundswell), Chris Brogan & Julien Smith (Trust Agents), Shel Israel (Twitterville), Steve Levitt (Freakonomics), Dale Carnegie books, Laurie...
It's a race to see who will work better and faster with everyone else," said Charlene Li, founder of consulting company Altimeter Group. A key question that remains to be answered in the social media battle is the interconnectivity of all the pieces.
The index was calculated by Wetpaint and Altimeter Group. But Wetpaint and Altimeter urge that you start now. One of the myths is that social media can't be measured. The release of this report alone proves that it can.
Sign up for the SES Webcast with Charlene Li, the co-author of the best-selling business book "Groundswell" and founder of the Altimeter Group. Today's Top Story: MarkJackson Top Signs Your Site Isn't Ready for Prime Time, Part 2 SEW EXPERTS...
Sign up for the SES Webcast with Charlene Li, the co-author of the best-selling business book "Groundswell" and founder of the Altimeter Group. Interested in finding out how to integrate social media into your business strategy?
Named "One of the Most Influential Women in Technology" by Fast Company magazine, she is the founder of Altimeter Group which provides speaking and consulting services to organizations looking to understand and thrive in a new economy driven by...
