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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    However, one pitfall of LinkedIn marketing, according to Brady, is "profile incompleteness," wherein users leave out key parts of their histories, such as their job title. For example, if businesses want to target chief marketing officers (CMOs...

  2. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    While most people know about duplicate site content, they often forget that duplicate title tags and meta descriptions are also considered duplicate content. Duplicate title tags and meta descriptions often happens as a result of CMS software or...

  3. Get Your adCenter Search Marketing Campaign in Shape for 2012

    For example, if you want to insert a keyword exactly as it exists in your account directly into an ad title, text, or display URL, you can use “{keyword}” as a place holder. By using the “Param2” or “Param3” as alternative text for keywords, you...

  4. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    The page title and meta description (normally presented in search results as titles and snippet text, respectively) are quite valuable and can strongly influence a listing's click-through rate (CTR). As an alternative to upselling on expired...