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  1. Nuances of Spanish Language Search Marketing

    Also, about 60 percent of product reviews are shared in face-to-face conversations as opposed to via social media like many other countries. Spaniards are less likely to multitask or media mesh when using the Web, only 54 percent of Web users use...

  2. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Social media sites contributed to an average of 1.5 percent of all site visits, RKG reported. Bing is beginning to represent an increasingly appealing alternative to Google because of its less competitive bidding environment (lower CPCs) and...

  3. Future of Search & Content Marketing: Expand Your Mindset

    This was the focus of the Future of Search and Content Marketing talk led by Jeff MacGurn, vice president of earned media at Covario. The major search engines are gaining less traction today than they once were as people turn to “niche” search...