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  1. 4 Critical Elements of a Successful Content Marketing Team

    If you're considering hiring an agency for a content marketing effort and trying to determine if it's worth the cost, it quickly becomes clear why this may be a worthwhile investment after all. But your content marketing team must understand your...

  2. SEO & Keywords: Think Conversions, Not Rankings

    Is it worth further investment in SEO? The way we market, sell, deliver and report on SEO services has not kept pace and needs to catch up. An alternative answer is: more keyword discovery is required to understand if there are opportunities to...

  3. How to Run Foreign Language PPC Campaigns

    Measuring your return on investment will, of course, be the best indication of the effectiveness of your overall campaign. Where local search engines don't dominate but do enjoy a decent slice of market share alongside Google, they may offer a...

  4. How to Launch an English Only Global Search Marketing Campaign

    Organic search marketing may work for English speaking markets, but does take time and investment. Several businesses would like to implement search marketing abroad but either the translations would be too expensive, there are too many unfamiliar...

  5. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    The graph below, from Efficient Frontier's Q3 2010 report, shows that Return-on-Investment (ROI) from Bing has traditionally been higher than Google, as much as 20% in previous quarters, and has remained higher in Q3 of 2010 whilst undergoing the...