If you're simply increasing sales from existing customers, then you wasted a rather large investment. Optimization for the long-tail is resource-intensive at the scale and speed required to yield meaningful return on investment.
Is it worth further investment in SEO? The way we market, sell, deliver and report on SEO services has not kept pace and needs to catch up. An alternative answer is: more keyword discovery is required to understand if there are opportunities to...
After the dust settles (or a webmaster receives a penalty), the smart marketer starts viewing the costs associated with good SEO as a wise investment. Google is growing market share and vowing to implement more changes aimed at reducing web spam...
A little investment can yield a large benefit. This is an active threat to your market share that must be mitigated. This agility allows you to test, adapt, and optimize very quickly with alternative messaging and offerings in both the ad copy and...
To give your B2B SEO program a chance to prove investment, tracking multiple conversion types, broken down by sales readiness (see next recommendation) is essential. Industry benchmarks cover a broad range of conversion types and situations...
Measuring your return on investment will, of course, be the best indication of the effectiveness of your overall campaign. Where local search engines don't dominate but do enjoy a decent slice of market share alongside Google, they may offer a...
They do it for one overarching reason: because an investment in consumer intelligence will almost always cost less than the risk of learning from their mistakes. Notable technology titans were bringing to market solutions that would level the...
Further organic and VC investment towards innovation in the enterprise SEO space, with a focus around social signals and metrics and API development – take away the theory of convergence and collaboration and this is your technical solution.
But, in today's hyper competitive world of search, this investment is essential. You're competing with way too many people, regardless of your market. One alternative strategy that will work too, is to get a current authority to recommend you.
Organic search marketing may work for English speaking markets, but does take time and investment. Several businesses would like to implement search marketing abroad but either the translations would be too expensive, there are too many unfamiliar...
Some of these keywords require an enormous investment for a top 10, so if you’re not willing to offer every possible service they might be looking for, this is where the keyword might not be the right choice for you.
To borrow from the capital investment world, diversification minimizes your systematic risk allowing you higher overall return on investment, and it would appear Google follows this rule. Google wants you to follow these rules, because it makes...
Specifically, there are five steps you can take to manage the relations you have with your SEO provider, while protecting your investment and your rankings. This will help you get the most out of your investment with them, both in the short and...
Each of these approaches has their advantages and disadvantages, and each represents varying levels of investment and maintenance. The reality of marketing abroad is that while some markets represent a potential source of revenue, they can't offer...
Google Ventures Leads $600K Investment In LawPivot, A Quora For Startup Legal Advice - TechCrunch Meanwhile, Google is releasing it's fourth quarter earnings today, and according to IHS Screen digest, they are likely to have increased their revenue...
An update on our investment in O3b Networks - Google Public Policy Blog Infographic: Search engine market shares - Econsultancy Alternative PPC Ad Networks - NVI Blog Search Engine Optimization Search Engine Optimization in an Increasingly Social...
The graph below, from Efficient Frontier's Q3 2010 report, shows that Return-on-Investment (ROI) from Bing has traditionally been higher than Google, as much as 20% in previous quarters, and has remained higher in Q3 of 2010 whilst undergoing the...
For many, it's probably the single best marketing investment possible, but you have to look at it carefully before jumping in the deep end. You just need to look carefully at who the top ranked players are, and ask yourself if you have enough...
Return on investment come in considerably fast PPC allows you to track the effectiveness of your marketing message or test a new product; multivariate testing helps illuminate how well an ad is received by the market place.
There are plenty of sites to choose from, so how do you know whether your time investment is worth the return? In previous SMB Search Marketing columns, I've probably only mentioned alternatives to Google PPC twice because Google enjoys the largest...
