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Alternate Route

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  1. Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations

    When it comes to developing your adCenter creative, one of the first choices you need to make is whether to use the keyword itself or param2, which is basically alternate text for keywords. No matter whether you choose to go the {keyword} or...

  2. Google Maps Adds Arterial Roads to Traffic Layer with Data from Your Phone

    Now, you can know if an alternate route is going to be better or if its suffering from the similar clogged conditions your regular route is suffering from. If you commute along a heavily-trafficked highway, you've probably often thought - and tried...

  3. IT Roadblocks? Try Some In-house SEO Training

    If IT Opposes SEO Training – Take an Alternate Route If you find IT doesn't want SEO training, and you have to use the "alternate route" described above, then engage an SEO expert to either participate in the IT brainstorming sessions mentioned...